森林景区游客重游及推荐行为意愿的影响因素分析

发布时间：2018-01-06 00:05

本文关键词：森林景区游客重游及推荐行为意愿的影响因素分析　出处：《林业经济》2017年01期 　论文类型：期刊论文

【摘要】：文章以秦岭周边5个森林景区253个游客为样本,采用结构方程模型探讨了游客满意度和行为意愿的影响因素。结果表明,游客对景区环境特征的感知对游客满意度和行为意愿产生正向显著影响,其中游客对河流水质的感知影响最大。此外,游客对景区保护与开发的感知对游客行为意愿产生积极的显著影响,且对开发对自然景观的影响程度认知影响最大,而对游客满意度没有显著影响。游客满意度对行为意愿产生正向显著影响,其中游客对旅游管理的满意度产生的影响最大。基于此,提出了森林景区保护与开发要坚持可持续发展、景区发展与社区发展要相辅相成以及重视景区环境治理等建议。
[Abstract]:Taking 253 tourists from 5 forest scenic spots around Qinling Mountains as samples, this paper uses structural equation model to study the factors influencing tourists' satisfaction and behavior intention. Tourists' perception of scenic spots' environmental characteristics has a positive and significant impact on tourists' satisfaction and behavior intention, among which tourists' perception of river water quality is the most significant. In addition, tourists' perception of river water quality is the most significant. Tourists' perception of the protection and development of scenic spots has a positive and significant impact on tourists' behavioral willingness, and it has the greatest impact on the degree of impact of development on the natural landscape. However, there is no significant impact on tourist satisfaction. Tourist satisfaction has a positive and significant impact on behavior intention, among which tourist satisfaction has the greatest impact on tourism management. It is suggested that the protection and development of forest scenic areas should adhere to sustainable development, the development of scenic spots and community development should complement each other and pay attention to the environmental management of scenic spots.
【作者单位】：北京林业大学经济管理学院;
【基金】：国家自然基金“保护与发展:社区视角下协调机制研究”(编号:71373024)
【分类号】：F592.7
【正文快照】： 1引言旅游业是现代服务业的重要组成部分,对其它行业的带动作用大,很多国家将加快发展旅游业作为战略决策,我国更是将旅游业定位为战略性的支柱产业和现代服务业加以培育,并出台了《旅游法》。在新形势下,国家提出了“一带一路”的走出去的全球化战略为旅游业带来史无前例的机

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