城子地区休闲“氧”生旅游发展策划书

发布时间：2018-01-08 04:12

本文关键词：城子地区休闲“氧”生旅游发展策划书　出处：《首都经济贸易大学》2014年硕士论文　论文类型：学位论文

【摘要】：城子村位于北京市门头沟区龙泉镇东北部,距离天安门广场29公里,仅30分钟车程,距离石景山区仅2公里,交通十分便利。东与永定河西岸相连,北至三家店水闸桥,西至九龙山脚下崇化禅寺,南与河滩黑水河接壤。村内林木覆盖率高、水源充沛,可谓天然大氧吧,而且文化丰富、文物古迹众多,具有得天独厚的旅游资源。随着人民生活水平的不断提高与国家对旅游发展的大力促进,旅游业作为朝阳产业正逐渐显露其巨大的发展潜力与空间。但城子村至今旅游业发展程度不高,严重制约着集体经济组织的发展。在发展工业和农业十分受限制的条件下,发展旅游业变得十分迫切又十分适时。旅游策划是旅游业有序、健康发展的前提,故本文拟通过所学的工商管理知识,并结合相关调查研究结果,促其引进先进的市场管理模式,充分整合现有人文和景观旅游资源,大力发展旅游业。通过对城子村的实地调查分析,结合战略管理、商业模式、财务管理、投资融资等方面的理论知识,对该地区的旅游项目进行了短期与长期规划,以使城子村集体经济组织以旅游业为突破口,增加经济效益的同时,拉动社会效益及环境效益的增K,通过转变经济发展方式,促进集体经济组织的长远发展。
[Abstract]:Chengzi Village is located in the northeast of Longquan Town, Mentougou District, Beijing, 29 kilometers from Tian鈥檃n Men Square, only 30 minutes' drive, and only 2 kilometers from Shijingshan District. The traffic is very convenient. The east is connected with the west bank of Yongding River. North to Sanjiadian sluice bridge, west to the foot of Jiulong Shan Chong Hua Temple, south of the river and the Heishui River border. High forest coverage in the village, abundant water, it can be said to be natural oxygen bar, and rich in culture, cultural relics and many historical sites. With the continuous improvement of people's living standards and the country's great efforts to promote the development of tourism. Tourism as a sunrise industry is gradually showing its huge development potential and space, but the level of tourism development in Chengzi Village is not high. Under the condition that the development of industry and agriculture is very restricted, the development of tourism becomes very urgent and timely. Tourism planning is the premise of orderly and healthy development of tourism. Therefore, this paper intends to promote the introduction of advanced market management model through the knowledge of business administration and related research results, and fully integrate the existing human and landscape tourism resources. Vigorously develop tourism. Through the field investigation and analysis of Chengzi Village, combined with the strategic management, business model, financial management, investment and financing aspects of theoretical knowledge. The short-term and long-term planning of tourism projects in this area is carried out in order to make the collective economic organization of Chengzi Village take tourism as a breakthrough to increase economic benefits and promote the increase of social and environmental benefits at the same time. By changing the mode of economic development, promote the long-term development of collective economic organizations.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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