基于旅游者偏好的低碳旅游发展策略研究

发布时间：2018-01-10 16:13

本文关键词：基于旅游者偏好的低碳旅游发展策略研究　出处：《经济管理》2014年10期 　论文类型：期刊论文

【摘要】：在发展低碳经济的大环境之下,2009年世界经济论坛上首次提出"低碳旅游"这一概念,表明了发展低碳旅游的重要意义。低碳旅游既是旅游业自身发展的需要,也是旅游业积极应对气候问题和环境变化的责任和义务。本文通过对目前低碳旅游研究文献综述发现,我国学者对低碳旅游的研究大多数集中在宏观层面,探讨低碳旅游的内涵和意义、发展路径及政策调控等,从微观层面出发的研究文献较少,尤其是基于旅游者需求和偏好的角度来研究低碳旅游的更加稀少。旅游者是旅游活动的主体,只有旅游者主动参与到低碳旅游活动中去,才有益于低碳旅游的可持续发展。本文在国内外学者们的研究成果基础上,尝试性地提出了基于旅游者偏好理论的低碳旅游者偏好影响因素模型,认为结合低碳旅游的内涵,可以从旅游者对低碳旅游的态度和旅游者的个性特征两个因素来了解旅游者的低碳旅游决策偏好,从而为旅游企业制定低碳旅游产品营销策略提供参考。
[Abstract]:Under the environment of developing low-carbon economy, the concept of "low-carbon tourism" was put forward for the first time at the World Economic Forum in 2009. It shows the importance of developing low-carbon tourism, which is the need of the development of tourism itself. It is also the responsibility and obligation of tourism industry to deal with climate problem and environmental change actively. Through the literature review of low-carbon tourism at present, it is found that most of the researches on low-carbon tourism in China are focused on the macro level. To explore the connotation and significance of low-carbon tourism, development path and policy control, from the micro level of the research literature is less. Especially based on the demand and preference of tourists to study low-carbon tourism is more rare. Tourists are the main body of tourism activities, only tourists actively participate in low-carbon tourism activities. On the basis of the research results of domestic and foreign scholars, this paper tries to put forward a model of influencing factors of low-carbon tourists' preference based on the theory of tourists' preference. Considering the connotation of low-carbon tourism, we can understand tourists' decision preference of low-carbon tourism from two factors: tourists' attitude towards low-carbon tourism and tourists' personality characteristics. So as to tourism enterprises to develop low-carbon tourism products marketing strategy to provide a reference.
【作者单位】：中南财经政法大学工商管理学院;
【分类号】：F205;F592
【正文快照】： 引言低碳经济以其“低能耗、低污染、低排放”的发展方式获得了人类的认同,其中,低碳经济发展的核心理念是“以更少的碳排放量获得更大的经济、环境和社会效益”。在旅游活动中同样产生大量的二氧化碳,因此,旅游业作为一种经济活动,也应积极响应“低碳”的号召。2009年5月世界

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