基于游客体验真实性的长江三峡旅游产品商业化控制

发布时间：2018-01-14 22:31

本文关键词：基于游客体验真实性的长江三峡旅游产品商业化控制　出处：《重庆理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着体验时代的到来，消费者的旅游观念和行为方式也在发生着极大的转变，消费者追求旅游“真实性”的欲望愈加强烈，为了追求与原有生活不同的体验，旅游者也越来越追求“他们所认为真实性”强的旅游产品。因此在旅游产品商业化的进程中，结合游客的体验感知，加入“真实性”，从“真实性”角度去研究旅游产品的商业化，对实现旅游业的可持续发展显得尤为重要。本文在阅读真实性理论、期望理论等相关理论的基础上，界定了旅游产品商业化的概念。分别对旅游产品商业化和游客体验真实性相关的内容、旅游产品商业化的控制原则、控制策略以及商业化的控制模式进行了具体的阐述。本文选取长江三峡的典型代表景区，对游客发放了问卷调查，从游客体验的视角研究旅游产品商业化的开发现状，分析游客对旅游原真要素的感知情况及体验程度，，力求通过客观分析，对旅游产品的商业化提出意见和建议，以期对长江三峡沿线的其他景区的发展有一定的指导和帮助。全文共有五部分：第一部分绪论，主要介绍了论文的研究背景、研究目的及意义、研究内容方法与技术路线、对真实性理论、商业化等研究进行综述，进而提出本论文的创新之处。第二部分分别对真实性理论、期望理论、可持续发展理论及旅游产品的相关概念等做了相关分析研究，为旅游产品的适度商业化做理论铺垫。第三部分主要是对长江三峡旅游产品的商业化现状做调查，了解游客的体验感知。设定影响游客体验真实性的商业化因素，设计相关的问卷，进行问卷调查和统计分析，从中找到影响游客体验真实性的关键性的商业化因素，针对这些关键因素进行分析，为后续的研究做铺垫。第四部分主要是基于游客体验真实性的三峡旅游产品的商业化控制体系的建立，分别从控制原则、控制策略及控制模式进行系统的研究。第五部分提出关于旅游产品商业化后续的研究方向与思路。
[Abstract]:With the coming of the experience era, the consumer's tourism concept and behavior are also changing greatly. Consumers' desire to pursue the "authenticity" of tourism is becoming more and more intense, in order to pursue the experience which is different from the original life. Tourists also increasingly pursue "they think authenticity" strong tourism products. Therefore, in the process of commercialization of tourism products, combined with tourists' experience perception, add "authenticity". It is very important to study the commercialization of tourism products from the angle of "authenticity" to realize the sustainable development of tourism. Based on the theory of reading authenticity and expectation theory, this paper defines the concept of commercialization of tourism products, which is related to the commercialization of tourism products and the authenticity of tourist experience. The control principle, control strategy and commercial control mode of the commercialization of tourism products are elaborated in detail. This paper selects the typical scenic spots of the three Gorges of the Yangtze River and distributes a questionnaire to the tourists. From the perspective of tourist experience, this paper studies the development status of the commercialization of tourism products, analyzes tourists' perception of the original elements of tourism and the degree of experience, and tries to make an objective analysis. Suggestions and suggestions on the commercialization of tourism products are put forward in order to guide and help the development of other scenic spots along the three Gorges of the Yangtze River. The full text consists of five parts: The first part of the introduction, mainly introduces the research background, research purposes and significance, research methods and technical routes, authenticity theory, commercialization and other research reviews. And then put forward the innovation of this paper. The second part of the authenticity theory, expectation theory, sustainable development theory and tourism products related concepts and other relevant analysis and research, for the appropriate commercialization of tourism products to do the theoretical groundwork. The third part is mainly to investigate the commercialization of tourism products in the three Gorges of the Yangtze River, to understand the experience perception of tourists, to set up the commercial factors that affect the authenticity of tourist experience, and to design the related questionnaire. Through questionnaire survey and statistical analysis, we find out the key commercial factors that affect the authenticity of tourist experience, and analyze these key factors to pave the way for further research. The 4th part is mainly about the establishment of the commercial control system of the three Gorges tourism products based on the authenticity of the tourist experience, respectively, from the control principles, control strategies and control mode to carry on the systematic research. Part 5th puts forward the research direction and train of thought about the commercialization of tourism products.
【学位授予单位】：重庆理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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