基于SWOT方法的呼和浩特市乡村旅游分析

发布时间：2018-01-15 22:10

本文关键词：基于SWOT方法的呼和浩特市乡村旅游分析　出处：《内蒙古农业大学》2017年硕士论文　论文类型：学位论文

【摘要】：乡村旅游是旅游业发展的朝阳产业,是深化现代农牧业与旅游业建设的一种有效结合,同时也是加快社会主义新农村建设,改善农村居民收入生活情况,引导农村居民脱贫致富的有效途径。呼和浩特地区属于内蒙古自治区传统农业与畜牧业的交错地带,同时具有汉族的农业习俗和蒙古族放牧习俗的地方特色,因此具有极大的发展乡村旅游的潜力。本文首先通过对呼和浩特市区所涵盖旗县区内的乡村旅游景点进行实地抽样问卷调查,对呼和浩特地区乡村旅游的发展现状进行分析。然后运用SWOT分析方法对呼和浩特市乡村旅游的优势,劣势,机遇和挑战进行系统性分析。在SWOT分析研究的基础上,提出呼和浩特市乡村旅游产业如何把握优势,避免劣势,在挑战中寻求机遇,通过改善乡村基础设施健全乡村旅游模式;通过与其他旅游模式的结合来丰富乡村旅游互动内容,吸引更多游客等。
[Abstract]:Rural tourism is the tourism development of the sunrise industry, is an effective combination of deepening the construction of modern agriculture and animal husbandry and tourism, but also accelerate the construction of new socialist countryside, improve the income of rural residents living conditions, to guide the effective way for rural residents out of poverty. The ecotone of the Inner Mongolia Autonomous Region traditional agriculture and animal husbandry belong to the Hohhot area, at the same time with the Han Mongolian customs and agricultural grazing practices of local characteristics, so it has great potential for the development of rural tourism. This paper based on the Hohhot city covered counties in rural tourism survey conducted field sampling questionnaire, the present condition of the development of rural tourism in Hohhot area were analyzed. And then use the SWOT method to analyze advantages disadvantages Hohhot City, rural tourism, opportunities and challenges of systematic analysis. Research in the SWOT On the basis of the rural tourism industry in Hohhot City, puts forward how to grasp the advantages and avoid disadvantages, seek opportunity and challenge in the improvement of rural infrastructure and improve the rural tourism pattern; to enrich the rural tourism interactive content in combination with other modes of travel, to attract more tourists.

【学位授予单位】：内蒙古农业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

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