西安地区体育旅游发展现状和影响因素研究

发布时间：2018-01-16 04:26

本文关键词：西安地区体育旅游发展现状和影响因素研究　出处：《西安体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：传统的观光旅游已经逐渐满足不了旅游者日益多元化的旅游需求,体育与旅游的融合并不是突兀的,而是因具有较高参与性和休闲娱乐性,已逐渐成为人们休闲旅游过程中的主流活动。国务院46号文件的出台以及陕西省十三五规划纲要的颁布,为西安地区体育旅游发展的续航奠定了基础。本文采用文献资料法、问卷调查法、专家访谈法,实地考察等方法,以西安地区体育旅游发展现状和影响因素为研究对象,实地走访了临潼国际度假区,翠华山旅游景区,白鹿原滑雪场,陕西省体育场等地,对西安地区体育旅游资源分布、开发情况、市场状况以及从业者情况进行调查,重点分析讨论了西安地区体育旅游影响因素,分别从消费者因素,政府和社会因素,旅游区因素,其他影响因素四个方面进行讨论。研究结果显示:1.西安地区体育旅游资源种类繁多,陆地、水体、民俗以及赛事表演类体育旅游资源丰富,区位及交通优势明显,且可开发程度较高。2.西安地区体育旅游市场已初具规模,且市场空间巨大。调查显示,体育旅游参与人数占56.9%,受教育程度与参与程度呈现一定正相关关系;参与体育旅游的选择次数最多的项目是登山,参与目的上以娱乐休闲为主;体育旅游参与者的收入水平和消费能力相对较高,表明现代人对旅游的追求是源于基本生活满足的一种升华表现。同时,西安地区体育旅游相关组织人员的专业技能和学历并不高,硕士及以上的仅有4.1%;每年参加0-3次培训人数占总调查人数的57%,学习培训方面需要进一步加强。3.在影响西安地区体育旅游发展主要因素分析中,着重对消费者、政府和社会以及旅游区因素进行展开分析,其他因素中,安全问题、体育产业成熟度、社会投资力度等因素对西安地区的体育旅游发展影响也较大。4.主要从合理开发西安地区体育旅游资源、利用大型体育赛事带动西安地区体育旅游发展、积极推广参与性强、具有特色的民族体育旅游项目、努力提高大众体育旅游需求、多种途径培养体育旅游人才、鼓励引导体育旅游产业投资等六个方面提出发展对策。
[Abstract]:Traditional tourism has gradually failed to meet the increasingly diversified tourism needs of tourists. The integration of sports and tourism is not abrupt, but because of its high participation and leisure entertainment. Has gradually become the mainstream activities in the process of leisure tourism. The introduction of the State Council 46 document and the promulgation of Shaanxi Province 13th Five-Year Plan outline. For the development of sports tourism in Xi'an lay a foundation for the development. This paper uses the method of literature, questionnaire, expert interviews, field visits and other methods. Taking the present situation and influencing factors of sports tourism development in Xi'an area as the research object, the author visited Lintong International Resort, Cuihua Mountain Scenic spot, White Luyuan Ski Resort, Shaanxi Stadium and so on. The distribution of sports tourism resources, development, market conditions and practitioners in Xi'an are investigated, and the influencing factors of sports tourism in Xi'an are analyzed and discussed, respectively from consumer factors. Government and social factors, tourism area factors, other factors are discussed. The results show that there are many kinds of sports tourism resources in Xi'an, land, water. Folk and performance sports tourism resources are abundant, location and transportation advantages are obvious, and can be developed to a higher degree. 2. Xi'an sports tourism market has begun to take shape, and the market space is huge. The survey shows. The number of participants in sports tourism is 56.9, and the educational level is positively related to the degree of participation. The most frequent choice of sports tourism is mountaineering. The purpose of participation is entertainment and leisure. Sports tourism participants' income level and consumption ability are relatively high, indicating that the modern pursuit of tourism is a sublimation from the basic life satisfaction. At the same time. Xi'an area sports tourism related organization personnel's professional skill and the educational background is not high, the master degree and above only 4.1; Number of participants 0-3 times a year accounted for 57 of the total number of the survey, learning training needs to be further strengthened .3.In the analysis of the main factors affecting the development of sports tourism in Xi'an, the focus on consumers. The government and the society as well as the tourism area factor carries on the analysis, other factors, the security question, the sports industry maturity. Social investment and other factors have a greater impact on the development of sports tourism in Xi'an area. 4. Mainly from the rational development of sports tourism resources in Xi'an area, the use of large-scale sports events to promote the development of sports tourism in Xi'an area. Actively promote the participation of strong, with characteristics of national sports tourism projects, strive to improve the demand for mass sports tourism, various ways to train sports tourism talents. Encouraging and guiding sports tourism industry investment and other six aspects of development countermeasures.
【学位授予单位】：西安体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05;F592.7

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