延边州养生旅游的发展研究

发布时间：2018-01-20 12:57

本文关键词： 养生旅游产业融合保健旅游美容旅游养生中心　出处：《延边大学》2017年硕士论文　论文类型：学位论文

【摘要】：我国养生旅游过多的侧重于原生态景区、海滨度假区、温泉等子领域,对养生旅游的本质和机制还缺乏全面深入的认知。近几年的国内学者的研究,已经逐步发挥养生旅游中产业融合的本质属性,有民族性养生、有医疗性养生、有文化性养生等模糊观念的提出,但多源于期刊报道类。不管是在养生旅游还是在养生旅游的开发上,国内外的研究都偏重于有关旅游资源或旅游形式等层面,而这些问题却是属于养生旅游中较为浅层探讨,"养生旅游需要系统化规范"。本论文首先针对选题背景、选题依据、选题意义三方面阐明所选课题的背景及研究意义,然后分别对国内外研究现状说明,并提出本文的研究内容、方法及创新点。养生旅游的概念比较宽泛,本文根据国内外研究将养生旅游分休闲旅游、保健旅游、美容旅游、医疗旅游四个分支,并结合产业融合理论分析养生旅游,将保健旅游、美容旅游与传统养生资源相结合,引入以保健、美容为中心的养生旅游理论。文章概括延边州旅游产业发展,介绍了延边州养生资源现状,采用SWOT分析方法分析延边州地区养生资源与旅游产业融合的优势、劣势、机遇以及挑战,其中切入"一带一路"、"中韩FTA"等发展契机。文章尝试借鉴相关国内外有关养生旅游开发,分别从产业融合新思路、有针对性地加强媒体宣传力度、吸引外商投资开发高端产品、融入民族文化进而打造具有朝鲜族特色的养生旅游中心四个方面论述。最后总结主要的研究结论、研究不足与展望。中心目的是对延边州这个集民族、区位、自然资源于一体的优势区域,在原有养生资源的基础上,结合消费群体对保健、美容的诉求,推广发展养生旅游产业,吸引投资,创新产业融合新思路,实现产业链的延伸和拓展,打造具有朝鲜民族特色的养生旅游中心,形成具有朝鲜民族特色的养生旅游园区。希望能够为民族地区旅游产业的进一步发展提供有价值的启示。
[Abstract]:Too much health tourism in China focuses on the original ecological scenic spots, seaside resorts, hot springs and other sub-fields, the nature and mechanism of health tourism is still lack of comprehensive and in-depth understanding. In recent years, domestic scholars have studied. Has gradually brought into play the essential attributes of industrial convergence in health tourism, such as national health preservation, medical health care, cultural health preservation and other fuzzy concepts. However, most of them come from periodical reports. Whether in health tourism or in the development of health tourism, the domestic and foreign studies are focused on the tourism resources or tourism forms and other aspects. But these questions belong to the relatively shallow discussion in the health tourism, "the health tourism needs the systematization standard". This thesis first aims at the selected topic background, the selected topic basis. This paper expounds the background and research significance of the selected topic in three aspects, then explains the current research situation at home and abroad, and puts forward the research contents, methods and innovations of this paper. The concept of health tourism is relatively broad. According to the domestic and foreign research, health tourism is divided into four branches: leisure tourism, health tourism, beauty tourism, medical tourism, and combined with the theory of industry convergence analysis of health tourism, health tourism. Combining beauty tourism with traditional health preservation resources, this paper introduces the health care and beauty centered tourism theory. This paper summarizes the development of tourism industry in Yanbian prefecture, and introduces the current situation of health preservation resources in Yanbian prefecture. SWOT analysis method is used to analyze the advantages, disadvantages, opportunities and challenges of the integration of health preservation resources and tourism industry in Yanbian Prefecture, among which Belt and Road is cut into. "China and South Korea FTA" and other development opportunities. The article tries to draw lessons from the relevant domestic and foreign health tourism development, respectively from the industrial integration of new ideas, targeted to strengthen the media publicity. To attract foreign investment to develop high-end products and integrate into national culture to create a Korean characteristics of health tourism center four aspects. Finally summarize the main research conclusions. The central purpose is to the Yanbian prefecture, which is an advantage region which integrates nationality, location and natural resources, on the basis of the original health preservation resources, combined with the consumer groups' demands for health care and beauty. Promote the development of health tourism industry, attract investment, innovate new ideas of industrial integration, achieve the extension and expansion of the industrial chain, and create a Korean national characteristics of health tourism center. It is hoped that it can provide valuable inspiration for the further development of tourism industry in ethnic minority areas.
【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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