基于游客体验视角的现代节事旅游开发研究——以开封菊花文化节为例

发布时间：2018-01-24 23:21

本文关键词： 感知价值满意度重游意愿开封菊花文化节　出处：《地域研究与开发》2014年03期 　论文类型：期刊论文

【摘要】：在政府主导下我国节事旅游发展迅猛,但是对市场需求特征的关注明显不足。在顾客价值理论的指导下,应用因子分析、结构方程等方法,实证分析参加开封菊花文化节的旅游者的体验过程,结果发现:(1)现代节事旅游者感知价值可分为享乐价值(包括玩乐价值、美感价值)和实用价值(包括服务价值、便利价值和价格感知)2个层面,两者的功效类似于双因素理论的激励因素和保健因素。(2)节事旅游者价值感知对旅游体验有显著影响作用,其中享乐价值对总体满意度和重游意愿均具有显著的正向影响;实用价值对满意度有显著正向影响,对重游意愿的影响并不显著。(3)节事旅游举办地除了提升旅游者实用价值外,提升旅游者的享乐价值对旅游市场开发更有意义。
[Abstract]:In the government led by the rapid development of festival tourism, but the attention to the characteristics of market demand is obviously inadequate. Under the guidance of customer value theory, the application of factor analysis, structural equations and other methods. Empirical analysis of the experience process of tourists participating in Kaifeng chrysanthemum culture festival shows that the perceived value of modern festival tourists can be divided into hedonic value (including play value). Aesthetic value) and practical value (including service value, convenience value and price perception) two levels. The efficacy of the two factors is similar to the two-factor theory of incentives and health care factors.) the value perception of festival tourists has a significant impact on the tourism experience. Among them, hedonic value had significant positive effects on overall satisfaction and revisiting intention. Practical value has a significant positive impact on satisfaction, but not on revisiting intention. Enhancing the value of tourists' enjoyment is of more significance to the development of tourism market.
【作者单位】：河南财经政法大学旅游与会展学院;
【基金】：教育部人文社会科学研究规划基金项目(12YJAZH204) 河南省教育厅人文社会科学研究项目(2013-ZD-055) 河南财经政法大学重大项目(201306)
【分类号】：F592.7
【正文快照】： 在体验经济时代,节事活动已经成为一种综合性旅游吸引物,能够吸引旅游者停留和投资,刺激基础设施建设,具有资源整合的放大效应和产业外联的延伸效应,扮演着地方营销和经济发展催化剂的双重角色。近年来,节事活动是世界上发展最快的休闲旅游产品之一[1],已经成为地方、区域、国

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