旅游企业规模化发展的模式及制约因素研究

发布时间：2018-01-25 13:25

本文关键词： 旅游企业规模经济规模化发展最适规模　出处：《西南交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：在经济全球化过程中,众多企业采取大规模扩张战略,除了以收购、合作的方式扩展国内市场,还跨出国门,以国外全资子公司、国外合作、国外并购等方式进行全球化经营。2008年的欧债危机和2009年的美国次贷危机更向世界展示了经济全球化大背景下,企业保持持续发展的必要趋势。现在,大规模企业除了钢铁、石油等传统工业以外,还注入了阿里巴巴等新生代的电商巨头。在规模经济理论的基础上发展企业规模优势已是全球化发展的一个必然趋势及竞争方式。然而,在现今国内外旅游企业中,却是以中小规模的居多,大型旅游企业很少,跨国旅游集团更是屈指可数。那么,在一般企业都追求规模化发展的时代,旅游企业是否也应该追求规模化发展呢?如果是,旅游企业又该如何进行规模化发展呢?面对旅游企业规模化发展不理想的现状,又是哪些因素制约了旅游企业的规模化发展呢?基于这些疑问,本文通过系统分析方法,对旅游企业规模化发展的模式及制约因素分别进行了深入的研究：探讨了旅游企业规模化发展的制约因素是否可以人为构建或打破?旅游企业无法规模化发展是否具有必然性?旅游企业是否一定适合实体大型企业规模?……希望通过对这些问题的探究为旅游企业规模化发展提供建议和意见,帮助其做出正确的发展决策,合理调整资源配置,带动旅游经济。本研究最终得出以下几点结论：(1)规模化发展是旅游企业必然的发展趋势,但是,旅游企业规模化发展的模式较为复杂多样,企业在规模扩张时应根据自身条件选择适合的模式,避免无效扩张。(2)旅游企业的规模化发展受到企业管理水平、经营能力和外部市场环境等多方面因素的制约,任何一个制约因素都可能导致企业规模效率降低甚至无效,影响企业的规模化发展。(3)旅游企业在追求规模化发展的过程中,投入扩张和效益产出并非绝对对等的关系,大规模也并非一定适用于所有类型的旅游企业或者旅游企业的各个发展阶段,旅游企业在不同发展阶段都应有一定区间范围内的最适规模。
[Abstract]:In the process of economic globalization, many enterprises take a large-scale expansion strategy, in addition to the acquisition, cooperation to expand the domestic market, but also abroad, wholly owned subsidiaries, foreign cooperation. The European debt crisis in 2008 and the subprime mortgage crisis in the United States in 2009 have shown the world the background of economic globalization. Enterprises maintain the necessary trend of sustainable development. Now, large-scale enterprises in addition to steel, oil and other traditional industries. Also injected into Alibaba and other new generation of e-commerce giants. On the basis of the theory of scale economy to develop enterprise scale advantage is an inevitable trend of global development and competition. However. At present, domestic and foreign tourism enterprises are mostly in the middle and small scale, the large tourism enterprises are few, and the transnational tourism groups are even more rare. So, in the age when the general enterprises are pursuing the development of scale. Should tourism enterprises also pursue large-scale development? If so, how should tourism enterprises develop on a large scale? In the face of the fact that the scale development of tourism enterprises is not ideal, what factors restrict the scale development of tourism enterprises? Based on these questions, this paper uses a systematic analysis method. This paper makes an in-depth study on the mode and the restrictive factors of the large-scale development of tourism enterprises: discusses whether the constraints of the large-scale development of tourism enterprises can be artificially constructed or broken? Is it inevitable that tourism enterprises cannot develop on a large scale? Are tourism enterprises necessarily suitable for the size of large entity enterprises? We hope to provide suggestions and suggestions for the large-scale development of tourism enterprises through the exploration of these problems, help them to make correct development decisions and rationally adjust the allocation of resources. This study finally draws the following conclusions: scale development is the inevitable development trend of tourism enterprises, but the mode of large-scale development of tourism enterprises is more complex and diverse. Enterprises in the expansion of scale should be based on their own conditions to choose the appropriate mode to avoid invalid expansion. 2) the scale of tourism enterprises by the level of enterprise management. Management ability and external market environment and other factors, any one of the constraints may lead to the reduction of enterprise scale efficiency or even ineffective. In the process of pursuing large-scale development, the relationship between input expansion and benefit output is not absolutely equal. Large-scale is not necessarily applicable to all types of tourism enterprises or tourism enterprises in each stage of development, tourism enterprises in different stages of development should be within a certain range of optimal scale.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6

【引证文献】