基于引力模型的城市旅游客源市场分析研究——以济南为例

发布时间：2018-01-25 23:18

本文关键词： 旅游城市吸引力引力模型 IPA分析济南　出处：《南京师大学报(自然科学版)》2014年03期 　论文类型：期刊论文

【摘要】：本文基于城市抽样出游人次、旅游城市时间距离、旅游城市吸引力和接待来访城市游客所占比重4因素,将Crampon L J引力模型和IPA分析法相结合,对济南国内旅游客源市场进行分析.根据IPA分析结果将济南国内旅游客源市场划分为4种类型:第Ⅰ类为最重要客源市场,第Ⅱ类为优势客源市场,第Ⅲ类为潜在客源市场,第Ⅳ类为机会客源市场.最后,依据4类客源市场特点提出针对性的发展建议,以期进一步提升济南旅游城市吸引力.第Ⅰ、第Ⅳ类市场要以保持现状,避免出现负面影响为宜;第Ⅱ类市场要以总结经验,增强旅游城市吸引力为重点;第Ⅲ类市场注重旅游市场挖掘,同时突出对目的地可进出性宣传,缩短潜在旅游者的心理距离.
[Abstract]:This paper is based on four factors: the number of city tourists, the time distance of the tourist city, the attraction of the tourist city and the proportion of the tourists who visit the city. The Crampon L-J gravitational model is combined with the IPA analysis method. This paper analyzes the domestic tourist market of Jinan. According to the results of IPA analysis, the domestic tourist market of Jinan is divided into four types: the first is the most important tourist market, and the second is the dominant one. The third category is the potential tourist market, and the fourth type is the opportunity market. Finally, according to the characteristics of the four types of tourist market, the paper puts forward targeted development suggestions in order to further enhance the attraction of Jinan tourist city. The fourth market should keep the status quo and avoid the negative effects. The second type of market should focus on summing up experience and enhancing the attraction of tourist cities. The third market pays attention to the mining of tourism market, at the same time, emphasizes the publicity of destination accessibility and shortens the psychological distance of potential tourists.
【作者单位】：南京师范大学地理科学学院;
【基金】：国家自然科学基金(41101107) 江苏省高校优势学科建设工程资助项目
【分类号】：F592.7
【正文快照】： 旅游城市吸引力是城市旅游发展的根本性因素,是提升城市影响力的内在支撑力量.旅游城市吸引力要素多种多样,有文化要素,环境要素,交通要素等.旅游城市一方面以自身城市风貌、建筑特色和环境氛围等有形要素吸引四面八方旅游者前来访问;另一方面它以自身在旅游者心目中的感知形

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