旅游众筹的风险分析与控制

发布时间：2018-01-26 12:21

本文关键词： 众筹旅游众筹风险分析控制　出处：《浙江工商大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着互联网浪潮的不断高涨,众筹成为互联网金融的热门话题,一时众筹项目、众筹平台、众筹团队、众筹投资人如雨后春笋般出现,向我们暗示着众筹时代的到来。而随着众筹模式的发展,旅游行业成为众筹的目标,大量众筹平台,众筹资本涉足旅游项目,并落地开花。旅游项目众筹创新了旅游业的商业模式,让旅游业创业者和旅游爱好者获得了更多实现梦想的机会,也给传统旅游行业注入了创新的活力和无限商机。旅游众筹让旅游业创业和投资变得更加有趣,但由于它是一种创新的金融形态,具有金融和旅游的双重属性,涉及“资金”、“法律”、“安全”等敏感话题。而中国的征信体制,互联网监管体系不完善,旅游众筹平台也处于发展初期,旅游众筹的发起人和投资人还不成熟等原因导致旅游业众筹存在风险,稍有不慎就会给各方利益打来沉重的打击,也使这一新兴业态举步维艰。本文从众筹和旅游众筹的概念,特点和优势以及国内外发展的现状出发,着重从旅游众筹项目本身,旅游众筹行为,法律等方面分析阐述了旅游众筹存在的项目流产,营销策划失误,盈利能力等自身风险及法律体系,征信体系,互联网规范体系不完善等外部风险。并从众筹旅游项目的发起人,众筹平台,投资者三个角度探讨分析了旅游众筹的风险管控,创新性地提出了一些规避风险,保护各方利益的专业建议。最后就旅游众筹未来的发展趋势和前景提出了一些大胆而可预的设想。
[Abstract]:With the rising tide of the Internet, crowdfunding has become a hot topic in Internet finance. For a while, crowdfunding projects, crowdfunding platforms, crowdfunding teams, crowdfunding investors have sprung up. With the development of crowdfunding mode, tourism industry has become the target of crowdfunding, a large number of crowdfunding platforms, crowdfunding involved in tourism projects. Tourism project crowdfunding has innovated the business model of tourism, giving tourism entrepreneurs and tourism enthusiasts more opportunities to realize their dreams. Tourism crowdfunding makes tourism entrepreneurial and investment more interesting, but because it is an innovative financial form, it has the dual attributes of finance and tourism. Related to "funds", "law", "security" and other sensitive topics. But China's credit system, the Internet regulatory system is not perfect, tourism crowdfunding platform is also in the early stages of development. Tourism crowdfunding sponsors and investors are not mature and other reasons leading to tourism crowdfunding risk, a little careless will give a heavy blow to the interests of all parties. This paper starts from the concept, characteristics and advantages of crowdfunding and the current situation of development at home and abroad, focusing on the tourism crowdfunding project itself, tourism crowdfunding behavior. The law and other aspects of the tourism crowdfunding project abortion, marketing planning errors, profitability and other risks and legal system, credit system. This paper discusses and analyzes the risk control of tourism crowdfunding from three angles, such as the sponsors of crowdfunding tourism projects, crowdfunding platforms and investors, and puts forward some innovative ways to avoid risks. Finally, the author puts forward some bold and predictable ideas on the future development trend and prospect of tourism crowdfunding.
【学位授予单位】：浙江工商大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F592

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