深圳旅游业竞争力影响因素实证分析

发布时间：2018-01-31 19:02

本文关键词： 深圳旅游业产业竞争力影响因素指标体系主成分回归模型　出处：《深圳大学》2017年硕士论文　论文类型：学位论文

【摘要】：深圳旅游业在科技创新、滨海资源、自贸经济、气候环境方面具有明显优势。全市产业体系配套完善,经济结构调整取得突破,为深圳旅游业发展提供了新动力。但是,深圳旅游业发展也面临新挑战:城市承载能力严重不足,旅游产品趋于老化,旅游与创意文化、信息技术、体育等产业融合度不够,旅游公共服务供给不足。本文首先探究的是产业竞争力相关理论,结合深圳旅游实际情况,根据波特的钻石模型来研究深圳旅游业竞争力,构建其影响因素指标体系。生产要素,需求条件,相关及支持产业的表现,公司战略、结构与同业竞争是产业竞争力的关键因素,作为影响因素一级指标。本文总结了旅游业竞争力影响因素指标体系和深圳旅游业发展研究,分析了深圳旅游业及相关产业现状、深圳旅游业竞争力情况,在此基础上提出了七个二级指标:旅游资源、人才资源、国内需求、国外需求、交通水平、旅游接待水平、旅游部门竞争力,分别对应一级指标,再由二级指标演化到三级指标,形成完整的指标体系。其次,本文根据全国、广深旅游业数据进行旅游业竞争力对比分析,初步得出核心影响因素深圳过夜国内旅客数。构建主成分回归模型进行影响因素实证分析;第一步,对三级指标进行主成分分析,找到主要影响因素:深圳3A、4A旅游景区数,深圳高等学校数及在校学生数,深圳旅游部门从业人员数,全国城镇居民人均可支配收入,深圳过夜国内旅客,深圳旅游外汇收入,深圳民航、铁路、公路、水运旅客周转量,深圳旅游部门人均经营利润,深圳旅游部门百元固定资产营业收入;第二步,将主要影响因素作为自变量,旅游部门营业收入作为因变量,建立逐步回归方程,得到最突出影响因素深圳过夜国内旅客数、深圳公路旅客周转量;第三步,根据方程系数得到核心影响因素深圳过夜国内旅客数。最后,根据实证结果,结合深圳旅游业情况提出深圳旅游业竞争力提升措施,包括完善旅游产业结构、打造“旅游+”产业、重点推进深圳交通运输业的发展、增加深圳旅游院校的投资。文章末尾提出了本研究的局限与展望。
[Abstract]:Shenzhen's tourism industry has obvious advantages in scientific and technological innovation, coastal resources, free trade economy and climate environment. It provides a new impetus for the development of tourism in Shenzhen. However, the development of tourism in Shenzhen is also facing new challenges: the serious shortage of urban carrying capacity, the aging of tourism products, tourism and creative culture, information technology. Sports and other industries are not in harmony and the supply of tourism public services is insufficient. This paper first explores the relevant theories of industrial competitiveness combined with the actual situation of tourism in Shenzhen. According to Porter's diamond model to study the competitiveness of Shenzhen's tourism industry, build its impact factor index system, factors of production, demand conditions, related and support industry performance, corporate strategy. Structure and industry competition are the key factors of industrial competitiveness, as the primary index of influencing factors. This paper summarizes the index system of the influencing factors of tourism competitiveness and the study of tourism development in Shenzhen. Based on the analysis of the present situation of Shenzhen tourism and related industries, the competitiveness of Shenzhen tourism, seven secondary indicators are put forward: tourism resources, human resources, domestic demand, foreign demand, and transportation level. Tourism reception level, tourism sector competitiveness, corresponding to the first level of indicators, and then evolved from secondary indicators to third-level indicators to form a complete index system. Secondly, this article according to the national. Based on the comparative analysis of tourism competitiveness in Guangzhou-Shenzhen tourism industry, the author draws the conclusion that the key influencing factor is the number of overnight domestic tourists in Shenzhen, and constructs the principal component regression model to analyze the influencing factors. The first step is to carry on the principal component analysis to the three-level index and find out the main influencing factors: the number of Shenzhen 3AAn4A tourist attractions, the number of Shenzhen colleges and universities and the number of students in school, and the number of employees in Shenzhen tourism department. The per capita disposable income of urban residents throughout the country, overnight domestic tourists in Shenzhen, foreign exchange income of tourism in Shenzhen, passenger turnover of civil aviation, railway, road and water transport in Shenzhen, and the per capita operating profit of the tourism sector in Shenzhen. Shenzhen tourism department 100 yuan fixed assets operating income; The second step, the main factors as independent variables, tourism revenue as dependent variables, the establishment of a stepwise regression equation, the most prominent factors affecting the number of overnight domestic tourists in Shenzhen, Shenzhen road passenger turnover; The third step, according to the equation coefficient to obtain the core factors affecting the number of overnight domestic tourists in Shenzhen. Finally, according to the empirical results, combined with the situation of Shenzhen tourism industry to improve the competitiveness of Shenzhen tourism measures. It includes perfecting the structure of tourism industry, creating "tourism" industry, promoting the development of transportation industry in Shenzhen, and increasing the investment of tourism colleges and universities in Shenzhen. At the end of this paper, the limitations and prospects of this study are put forward.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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