哈铁国旅旅游专列运营方案研究

发布时间：2018-02-01 00:27

本文关键词： 旅游专列研究　出处：《吉林大学》2014年硕士论文　论文类型：学位论文

【摘要】：当前我国正处于全面建成小康社会的关键时期，经济迅猛发展，全路也面临着政企分开、深化改革和加快推进管理体制改革的攻坚阶段。昔日常常以政府企业双重职能身份出现在公众视野的铁老大，而今己变成独自在市场中打拼，要靠实力去闯市场，靠能力去研发市场，靠经验去适应市场，真正走向市场经济的国有企业。在这种变化下，不仅仅铁路的“铁交椅”、“铁老大”的身份己一去不复，更重要的是铁路在市场经济、信息经济、物流经济高速发展的今天是否还能独占一席之地，铁路在市场的这块“蛋糕”会越做越大还是会越做越小，更或甚至走向衰亡。如果不改变我们当前的工作打法，还按照以往铁路的常规打法出牌，不仅仅是蛋糕大小的问题，而更有可能是关乎生死存亡的大问题。哈尔滨铁路旅游集团（以下简称哈铁国旅）是哈尔滨铁路投资管集团的下属公司，是哈尔滨铁路局管内唯一一家铁路旅游公司。随着旅游业的快速发展，哈铁国旅所开行的各种旅游项目也逐年走热，旅游市场所占的份额也在逐年递增。但面对旅游市场越来越激烈的竞争，哈铁国旅要想保住现有的市场份额，并逐步扩大旅游市场，必须转变观念、开拓思路，充分利用自身的优势，敢想敢做、勇于超越、认真研发市场、研发新产品，尽最大努力满足不同客户多样化需求为市场策略。在此基础上，有必要研发更能发挥铁路优势，更能满足客户需求的旅游新产品哈铁国旅旅游专列品牌，使哈铁国旅在做大旅游这块蛋糕的同时在扩大在旅游市场中的份额。本文研究的目的就在于旅游专列产品的开发，不仅能突破目前铁路运输业的僵局，拓展客运市场，增加收益，还能促进促进铁路第三产业的蓬勃开展，促进区域旅游业和中央经济的开展。在公路、航空运输的竞争压力下，铁路的发展空间受到极大的压缩，其客运和货运的主业全面萎缩。随着供求关系的转变，以车、车票延伸服务为主的铁路部门多种经营也举步维艰。放下架子，利用自身优势，，开展形式多样的多种经营，也成为铁路求生存与促发展的方向。论文先以哈铁国旅开行旅游专列运营方案的市场分析出发，研究确定旅游专列的市场定位、经营方向、旅游专列的季节性需求；再针对旅游专列的运营方案进行前期的设计，具体从旅游专列运营方案设计、旅游专列经营车体需求及编组、旅游专列经营开行时间及区段、旅游专列经营模式进行全方位的设计；最后到旅游专列的运营管理，包括人员的管理、列车备品的管理、列车车体的管理。
[Abstract]:At present, our country is in the key period of building a well-off society in an all-round way. The economy is developing rapidly, and the whole road is facing the separation of government and enterprise. Deepening the reform and speeding up the reform of the management system. In the past, the iron boss, who often appeared in the public view as the dual function of the government enterprise, has now become an individual in the market. We must rely on strength to break into the market, rely on our ability to develop the market, rely on experience to adapt to the market, and truly move towards a market economy. "Iron boss" identity has gone, more importantly, the railway in the market economy, information economy, logistics economy, the rapid development of today can still occupy a unique place. The "cake" of the railway in the market will grow bigger, smaller, more or even decaying. If we don't change the way we currently work, we will also follow the usual railway rules. It's not just about cake size, it's more likely to be a matter of life and death. Harbin Railway Tourism Group (hereinafter referred to as Harbin Railway China Travel) is a subsidiary of Harbin Railway Investment Management Group, is the only railway tourism company in Harbin Railway Bureau. With the rapid development of tourism. All kinds of tourism projects started by HITS are becoming more and more popular year by year, and the share of tourism market is also increasing year by year. However, in the face of more and more fierce competition in the tourism market, HITTTS wants to keep its existing market share. And gradually expand the tourism market, we must change ideas, open up ideas, make full use of their own advantages, dare to do, dare to surmount, seriously research and development of the market, research and development of new products. Do your best to meet the diverse needs of different customers for the market strategy. On this basis, it is necessary to develop more to give play to the advantages of railways. The new tourism product which can meet the needs of customers is the brand of HITTITS tourism special train, which makes HITS expand its share in the tourism market while making the cake bigger. The purpose of this paper is to develop the products of the special train, which can not only break the deadlock of the railway transportation, expand the passenger transport market, increase the income, but also promote the development of the railway tertiary industry. Promote the development of regional tourism and central economy. Under the competitive pressure of road and air transportation, the development space of railway is greatly compressed, and the main industry of passenger and freight transport shrinks completely. With the change of supply and demand relationship. Train, ticket extension services, the railway sector diversification is also difficult. Put down the shelf, take advantage of their own advantages, to carry out a variety of forms of diversification. It has also become the direction of railway survival and development. Firstly, the paper studies the market orientation and management direction of tourism special train based on the market analysis of the operation plan of Harbin Railway National Travel Company. Seasonal demand for special tourism trains; Then according to the operation plan of the tourism special train to carry on the early stage design, specifically from the tourism special train operation plan design, the tourism special train to operate the carbody demand and the organization, the traveling special train to operate the opening time and the section. The management mode of tourism special train carries on the omni-directional design; Finally, the operation management of special train, including personnel management, train spare parts management, train body management.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F532.6;F592.6

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