滦县旅游发展战略研究

发布时间：2018-02-02 03:12

本文关键词： 旅游业基础条件战略选择战略措施　出处：《河北工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：滦县旅游虽然起步较晚，但是发展速度较快，目前县域内已经初步形成了三大旅游产品体系，即以滦州古城为核心的文化旅游产品，以青龙山、研山为主的山地自然资源旅游产品，以绿源生态农业园、七星山庄等为主的乡村旅游产品，尤其是文化旅游产业板块发展态势良好。绕打造国家优秀旅游目的地，大力实施“文化旅游产业振兴工程”，提升滦县对外影响力。文化旅游项目发展快速，现阶段，“滦州古城”样板展示区、文峰塔景区已向社会开放；同时滦河水利风景区、青龙山风景区项目建设也在深入推进中。其中“滦州古城”被列入唐山市“十二五”七大重点旅游项目和“十大文化产业园区”，被河北省确定为精品旅游景区，我县初步形成了以文化旅游为龙头，自然风景和农业休闲游协调发展的旅游产品体系。本文拟通过分析滦县旅游发展的现状，分析滦县旅游发展目前存在的主要问题，，并分析滦县旅游发展所面临的宏观与微观环境，研究滦县旅游市场特征，对滦县旅游市场进行细分，进行滦县旅游发展目标市场定位。根据目标和定位设计了滦县旅游产业的产品体系构成和布局。在分析滦县旅游发展的基础上，确立滦县旅游发展的战略系统，最后针对滦县旅游发展战略，从政策保障方面提出一些战略实施的具体措施。
[Abstract]:Although Luanxian tourism started late, but the speed of development is relatively fast, at present, the county has initially formed three major tourism products system, that is, Luanzhou ancient city as the core of cultural tourism products, to Qinglongshan. Yanshan mountain natural resources tourism products, with the green source of ecological agriculture garden, seven star villa and other rural tourism products. Especially the cultural tourism industry plate development situation is good. Around to build the national excellent tourism destination, vigorously implement "cultural tourism industry revitalization project", enhance Luanxian foreign influence. Cultural tourism project development is rapid. At present, the "Luanzhou ancient city" model exhibition area, Wenfeng tower scenic spot has been opened to the society; At the same time, the construction of Luanhe Water Conservancy Scenic spot and Qinglongshan Scenic spot Project is also in progress. Among them, "Luanzhou Ancient City" is listed as "the 12th Five-Year Plan" and "Seven key Tourism projects" and "Ten Cultural Industry Park" in Tangshan City. Determined by Hebei Province as a boutique tourist area, our county initially formed a cultural tourism as the leading, natural scenery and agricultural leisure tourism coordinated development of tourism products system. This paper analyzes the present situation of Luanxian tourism development, analyzes the main problems existing in Luanxian tourism development, and analyzes the macro and micro environment of Luanxian tourism development, and studies the characteristics of Luanxian tourism market. According to the target and orientation of Luanxian tourism market, the product system structure and layout of Luanxian tourism industry are designed. On the basis of analyzing the Luanxian tourism development, the paper analyzes the Luanxian tourism development. This paper establishes the strategic system of Luanxian tourism development, and finally puts forward some concrete measures for the implementation of the strategy in view of the Luanxian tourism development strategy from the aspect of policy guarantee.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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