旅游发展背景下民族手工艺企业家创业过程研究

发布时间：2018-02-04 23:24

本文关键词： 旅游白族创业过程手工艺　出处：《西南民族大学学报(人文社会科学版)》2014年09期 　论文类型：期刊论文

【摘要】：我国民族地区旅游业高速发展,成为民族地区发展的支柱产业。然而民族旅游发展中经济利益分配不公、传统文化遭破坏流失等可持续发展问题将会日益凸显,培育本地的少数民族企业家对解决这些问题大有裨益。文章通过对大理13个少数民族企业家创业过程的研究,发现旅游的带动促使大理的白族企业家结束了传统的"小炉匠"、"小木匠"生涯,识别并利用创业机会,向旅游商品供应者转变。个人技艺水平、荣誉、品牌效应、社交能力共同构成了白族企业家创业的核心个人资源。政府在品牌和营销上的扶持,是白族企业家创业的重要支撑,而白族企业家的创业经历特点来源于民族旅游市场的独特性。
[Abstract]:The rapid development of tourism in minority areas in China has become a pillar industry in the development of ethnic areas. However, the sustainable development problems such as unfair distribution of economic benefits and loss of traditional culture in the development of ethnic tourism will become increasingly prominent. Cultivating local minority entrepreneurs is of great benefit to solving these problems. This paper studies the entrepreneurial process of 13 minority entrepreneurs in Dali. The discovery of tourism has prompted Bai entrepreneurs in Dali to end their traditional careers as "small stove craftsmen" and "small carpenters", to identify and take advantage of entrepreneurial opportunities, and to transform themselves into tourism commodity suppliers. Brand effect and social ability together constitute the core personal resources of Bai entrepreneurs. The support of the government in brand and marketing is an important support for Bai entrepreneurs. The characteristics of Bai entrepreneurs'entrepreneurial experience come from the uniqueness of the ethnic tourism market.
【作者单位】：中山大学旅游学院;佛山市南海区文体旅游局;
【基金】：国家自然科学基金“生活方式型旅游小企业的时空格局及演变机制”(41371156)阶段性成果
【分类号】：F592.7;F272
【正文快照】： 我国民族地区旅游业高速发展,称为民族地区发展的支柱产业。民族企业家在民族地区旅游业中不仅起着重要的领导和推动作用,更是对社区起着关键的带动作用。但是民族地区旅游发展中存在一个问题是大量的外地企业挤走本地企业。[1]民族旅游发展中经济利益分配不公、传统文化遭破

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