青岛QLN旅游公司经营策略研究

发布时间：2018-02-05 02:21

本文关键词： 出境旅游经营策略海外旅游　出处：《山东理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：QLN旅游公司是一家主要服务青岛及周边县市家庭、企业、学校等的，具有从事海外旅游服务资质的旅游公司。随着我国出境旅游市场的不断发展，出境旅游市场面临不断细分的趋势，旅游公司之间的竞争也越发激烈。QLN旅游公司要想谋求发展，，获得长久的竞争优势，那么就必须立足实际，对企业的经营策略进行优化。本文就围绕青岛QLN旅游公司经营策略这个核心问题进行研究，全文大体上分五个部分。第一部分主要是介绍本文的研究背景及意义，对国内外相关文献研究进行综述。第二部分论述相关企业竞争理论、营销理论、信息化管理理论、品牌经营理论，为本文的研究奠定理论基础。第三部分从整个宏观政治经济环境以及企业所处的行业整体和行业竞争状况分析，找出企业所面临的机会和威胁，同时从企业所掌握的资源和企业所具备的能力角度，明确企业自身的劣势和优势。第四部分针对上述环境分析确定公司各方面的经营策略。第五部分则为保证经营策略的实施制定相应的保障措施。
[Abstract]:QLN travel company is a main service Qingdao and surrounding counties and cities families, enterprises, schools and so on, with the overseas tourism service qualifications of tourism companies. With the continuous development of China's outbound tourism market. The outbound tourism market is faced with the trend of continuous segmentation, and the competition among tourism companies is becoming more and more intense. QLN tourism companies must base themselves on reality if they want to seek development and obtain long-term competitive advantages. Optimize the management strategy of the enterprise. This paper focuses on the core issue of Qingdao QLN tourism company management strategy, the full text is divided into five parts. The first part mainly introduces the research background and significance of this paper. The second part discusses the related enterprise competition theory, marketing theory, information management theory, brand management theory. The third part analyzes the whole macro-political and economic environment and the industry and industry competition, and finds out the opportunities and threats faced by enterprises. At the same time, from the point of view of the resources and the ability of the enterprise. In part 4th, according to the above environmental analysis, the company's management strategy is determined. Part 5th provides the corresponding safeguard measures to ensure the implementation of the management strategy.
【学位授予单位】：山东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.3;F592.6

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