提升南浔乡村旅游发展品质的对策研究

发布时间：2018-02-09 22:41

本文关键词： 乡村旅游问题建议湖州南浔　出处：《浙江大学》2014年硕士论文　论文类型：学位论文

【摘要】：通过对乡村旅游的理论阐述,从我国乡村旅游起步晚,旅游机制不完善,开发不合理等问题出发,以南浔区乡村旅游发展为立足点,结合不同地区发展乡村旅游的实践,深入分析南浔乡村旅游发展过程中在规划布局、创新理念、服务管理、营销推广、政策扶持、品牌经营、生态环境保护等方面的问题,并在此基础上提出了相应的对策、建议及措施,围绕深入挖掘特色资源、打造产业交流平台、完善基础配套建设、紧跟市场发展趋势、构建环境双赢体系、创新服务管理模式这六个方面阐述乡村旅游的发展路线。本文在理论上丰富和扩展了乡村旅游发展领域的研究,为政府制定相关政策提供了依据,同时对其他地区的乡村旅游发展也具有一定的借鉴意义。
[Abstract]:By expounding the theory of rural tourism, starting from the problems of late start, imperfect mechanism and unreasonable development of rural tourism in China, taking the development of rural tourism in Nanxun region as the foothold, combining the practice of developing rural tourism in different areas, the paper points out that the rural tourism in Nanxun region is the most important part of the rural tourism industry. This paper deeply analyzes the problems in the process of Nanxun rural tourism development, such as planning layout, innovative ideas, service management, marketing promotion, policy support, brand management, ecological environment protection and so on, and puts forward corresponding countermeasures on this basis. Suggestions and measures to build a win-win environment system, focusing on the in-depth excavation of characteristic resources, the creation of industrial exchange platforms, the improvement of basic matching construction, and the establishment of a win-win environment system in keeping with the trend of market development. This paper theoretically enriches and expands the research in the field of rural tourism development, which provides the basis for the government to formulate relevant policies. At the same time, the development of rural tourism in other areas also has certain reference significance.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;F327

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