基于全域旅游的重庆市房车旅游开发模式研究

发布时间：2018-02-10 11:26

本文关键词： 房车旅游全域旅游开发模式重庆市　出处：《重庆师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着中国经济的发展和人民生活水平的提高,人们开始向往由通过电影所描绘的美好的生活方式进入人们的视野房车旅游,其国外已经相当成熟并带来了一系列的经济和社会效益,中国看到了其巨大的效益之后,开始大力发展房车旅游。中国房车的理念早在夏朝初期便出现,而现代房车则依托于四轮驱动的机动车,如今的中国开始重新发展房车旅游,必然会结合几千年积累的文化,借鉴国外房车旅游的研究以及国内目前对房车旅游的研究,填补了重庆市房车旅游硕士论文层次研究文献的空白。本文在总结国外房车旅游发展历史和经验的基础上,考虑到地形地势、文化内涵、发展现状、国情、气候条件等因素,得出重庆市必然会走重庆特色的房车旅游开发道路。本文对国外房车文献以及成果案例进行研究,并对国内关于房车旅游研究的文献进行深入解读、归纳总结,得出国外对房车旅游的侧重点和思想,并有效的借用到重庆市房车旅游开发中来。此篇论文运用了文献研究法对国内外房车旅游文献进行深入解读研究:实地考察法对重庆主城九区和十二个区县进行实地考察调研;实证研究法通过对房车营地的策划以及国内外案例进行研究;统计分析法和GIS分析法为重庆市房车旅游空间网络模型和概念模型提供依据。通过此方法对全域旅游与房车旅游之间的关系进行分析,并总结提炼出重庆市房车旅游开发的政策要素、文化要素、体验要素、市场要素、营地要素,运用全域旅游的概念构建了重庆市房车旅游开发模式的模型,建立了房车旅游四级系统。在此基础上提出了重庆市房车旅游的创新开发模式,即政府主导的“政策—文化引导模式”、房车旅游者主导的“体验—市场驱动模式”、营地主导的“市场—营地吸引模式”。
[Abstract]:With the development of China's economy and the improvement of people's living standards, people began to yearn for a better life style described by the film to enter people's vision of RV tourism. Its foreign countries have been quite mature and have brought about a series of economic and social benefits. After China saw its enormous benefits, it began to vigorously develop RV tourism. The concept of RV in China appeared as early as the early Xia Dynasty. The modern RV relies on four-wheel-drive motor vehicles. Now China has begun to re-develop the RV tourism, which is bound to combine the culture accumulated for thousands of years, draw lessons from the research of foreign RV tourism and the current domestic research on RV tourism. On the basis of summing up the history and experience of foreign RV tourism development, this paper takes into account such factors as topography, cultural connotation, development status, national conditions, climate conditions, and so on. It is concluded that Chongqing will inevitably take Chongqing's characteristic RV tourism development road. This paper makes a study of the foreign RV literature and the results of the case study, and deeply interprets and summarizes the domestic literature on the RV tourism research. Draw the emphasis and thoughts of foreign countries on RV tourism, And effectively borrow to Chongqing RV tourism development. This paper uses the literature research method to deeply interpret the domestic and foreign RV tourism documents: the field investigation method to Chongqing main city nine districts and 12 counties field investigation; Empirical research method through the planning of RV camp as well as domestic and foreign cases to study; The statistical analysis method and the GIS analysis method provide the basis for the spatial network model and concept model of Chongqing RV tourism. Through this method, the relationship between global tourism and RV tourism is analyzed. And summarized and refined Chongqing RV tourism development policy elements, cultural elements, experience factors, market elements, camp elements, using the concept of global tourism to build the model of Chongqing RV tourism development model. The fourth level system of RV tourism is established. On the basis of this, the innovative development mode of RV tourism in Chongqing is put forward. That is, the government-led "policy-culture guiding mode", the "experience-market driven mode" led by RV tourists, and the "market-camp attraction mode" dominated by camp.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G895;F592.7

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