山东滨州乡村节庆旅游发展研究

发布时间：2018-02-10 20:00

本文关键词： 乡村节庆旅游乡村旅游山东滨州　出处：《浙江海洋大学》2017年硕士论文　论文类型：学位论文

【摘要】：伴随着乡村旅游业快速发展,乡村节庆旅游的规模和数量也随之增加,现在已经成为乡村旅游业不可或缺的一部分。乡村节庆旅游和乡村旅游两者之间存在着较强的相关性,在乡村节庆旅游带动乡村旅游发展的同时又以乡村旅游来促进乡村节庆旅游的完善发展,发挥乡村节庆旅游功能,引导乡村旅游稳步、可持续的发展,促使节庆活动与旅游活动的有机结合[1]。同时,乡村节庆旅游的举办还可以弥补乡村旅游的“淡季”需求的不足、提升乡村旅游目的地的知名度、拓宽乡村旅游的产品线。滨州市是山东省的北大门,历史悠久,文化渊源流长,传统地民间艺术更是异彩纷呈,起源于博兴的吕剧、惠民的胡集书会、泥塑、清河镇的木版画以及滨州的剪纸等具有深厚的乡土气息,独具艺术风格,其农村居民的经济收入快速增长,旅游市场正是的极具扩张时期。本文从乡村节庆旅游的基本理论知识出发,以山东滨州乡村节庆旅游为研究对象,分析了滨州乡村节庆旅游的基本情况,探讨了乡村节庆旅游所存在的优势、劣势、机遇以及挑战,并根据其实际情况提出了进一步加强乡村节庆旅游的有关策略,对滨州进一步发展乡村节庆旅游有着积极的现实意义。第一章,对本篇论文的背景与意义进行了论述,同时整理了相关的文献资料,确定了研究的内容、方法以及技术路线。第二章,分析整理了乡村节庆旅游的相关理论,然后对乡村节庆旅游的发展愿景进行阐释,为后续研究作铺垫。第三章到第六章,利用SWOT分析对滨州的乡村节庆旅游现状进行了分析与评价。指出了滨州乡村节庆旅游发展过程中的优势、问题、机遇和威胁等因素。第七章,根据SWOT分析结果,对滨州将来如何发展乡村节庆旅游,提出了相应的发展对策,以此来促进滨州乡村节庆旅游更好地发展。
[Abstract]:With the rapid development of rural tourism, the scale and quantity of rural festival tourism has increased, which has become an indispensable part of rural tourism. There is a strong correlation between rural festival tourism and rural tourism. While rural festival tourism promotes the development of rural tourism, it also promotes the perfect development of rural festival tourism, exerts the functions of rural festival tourism, and guides the steady and sustainable development of rural tourism. At the same time, the holding of rural festival tourism can also make up for the shortage of the "off-season" demand of rural tourism, and promote the popularity of rural tourism destinations. Binzhou is the northern gate of Shandong Province, with a long history and long cultural origins. The traditional folk art is even more colorful. It originated in the Lu Opera of Boxing, the Huji Book Club of Huimin, and the clay sculpture. The woodcut of Qinghe Town and the paper-cut of Binzhou have deep local flavor and unique artistic style. The economic income of the rural residents is growing rapidly. The tourism market is an expanding period. Based on the basic theoretical knowledge of rural festival tourism, this paper analyzes the basic situation of rural festival tourism in Binzhou, Shandong Province, taking the rural festival tourism in Binzhou as the research object. This paper probes into the advantages, disadvantages, opportunities and challenges of rural festival tourism, and puts forward some relevant strategies for further strengthening rural festival tourism according to its actual situation. It has positive practical significance to further develop rural festival tourism in Binzhou. The first chapter discusses the background and significance of this paper, at the same time, it arranges the relevant documents, and determines the content of the research. The second chapter analyzes the relevant theories of rural festival tourism, and then explains the development vision of rural festival tourism, which lays the groundwork for further research. Chapter 3 to 6th, The present situation of Binzhou rural festival tourism is analyzed and evaluated by using SWOT analysis. The advantages, problems, opportunities and threats in the development process of Binzhou rural festival tourism are pointed out. Chapter 7th, according to the results of SWOT analysis, In order to promote the better development of Binzhou rural festival tourism, this paper puts forward the corresponding development countermeasures for how to develop rural festival tourism in Binzhou in the future.
【学位授予单位】：浙江海洋大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

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