以电子商务推进农业产业集群区域品牌的打造——以苏州休闲农业产业品牌为例

发布时间：2018-02-16 21:02

本文关键词： 电子商务农业产业集群区域品牌休闲农业　出处：《农业经济》2014年03期 　论文类型：期刊论文

【摘要】：传统农业虽以小而分散为基本特征,但随着科学技术的进步和集约化程度的提高,现代农业也开始出现集群化的苗头,越是新型的农业,集群化趋势便越明显。农业产业集群的顺畅发展,会培育出区域品牌。区域品牌是农业产业集群的整体形象体现和产业文化的价值依附,对产业集群、区域经济及农业的发展,乃至三农问题的解决,都会起到有力的催化、推动作用。但是,当前农业产业集群区域品牌的打造,遭遇一系列瓶颈,电子商务作为一种先进的商务模式,是突破农业产业集群区域品牌打造瓶颈的有效途径,本文以较为知名的苏州休闲农业产业品牌为例,对如何以电子商务来推动农业产业集群区域品牌的打造做了探索。
[Abstract]:Although the traditional agriculture is characterized by small and dispersed, with the progress of science and technology and the improvement of intensive degree, modern agriculture has also begun to appear the emergence of cluster, the more new agriculture, The more obvious the trend of agri-industry cluster is, the more regional brand will be cultivated by the smooth development of agri-industrial cluster. Regional brand is the embodiment of the whole image of agricultural industrial cluster and the value dependence of industrial culture, and the development of industrial cluster, regional economy and agriculture. Even the solution to the problems of agriculture, rural areas and farmers will play a catalytic and promotional role. However, the current regional brand building of agricultural industrial clusters has encountered a series of bottlenecks. E-commerce is an advanced business model. It is an effective way to break through the bottleneck of regional brand building of agricultural industrial cluster. This paper takes Suzhou leisure agricultural industry brand as an example and explores how to promote regional brand building of agricultural industrial cluster by electronic commerce.
【作者单位】：苏州经贸职业技术学院;
【基金】：江苏省高校2011年度哲学社会科学基金项目(2011SJB630051) 江苏省青蓝工程青年骨干教师资助项目
【分类号】：F592.7;F327;F724.6

【参考文献】