西安国际旅游城市形象感知偏差影响因素研究

发布时间：2018-02-20 00:54

本文关键词： 国际旅游城市旅游地形象感知形象感知偏差　出处：《西安科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着旅游城市间竞争的不断加强,建设国际旅游城市逐步成为各旅游地寻求发展与突破的新途径,伴随着这股潮流,各旅游地在国际旅游城市建设过程中存在的问题也因此逐步涌现,尤以旅游地投射形象与旅游者感知形象偏差之间的矛盾日益凸显。因此,从游客角度对旅游地感知形象进行评估,及时发现各旅游目的地投射形象与旅游者感知形象二者之间的偏差,探究造成旅游地形象感知偏差的影响因素,已成为各旅游目的地进一步完善良好的旅游城市形象建设,寻求发展新突破的关键要素。本文首先对国内外关于国际旅游城市、旅游地形象、旅游地形象感知偏差这三个方面的内容进行了系统的梳理,并对相关研究成果和理论进行了总结与评述,初步奠定了本文的研究基础;其次,对西安国际旅游城市形象的建设现状实施了分析,采用了系统分析的方法总结得出西安对外投射的旅游地形象,并采用模糊综合评价法对游客感知的西安旅游地形象进行评估,基于此,将西安对外投射的城市形象与旅游者实际感知的城市形象进行了科学的对比,发现了二者之间存在一定的偏差;然后通过文献梳理初步总结得出旅游地形象感知偏差的影响因素,再通过问卷调查法与因子分析法针对西安市筛选出影响旅游地感知形象出现偏差的因素;最后,运用ISM方法建立了西安国际旅游城市形象感知偏差影响因素的解释结构模型,进而通过对模型结果的分析提出了修正西安国际旅游城市形象感知偏差的对策和建议。
[Abstract]:With the continuous strengthening of competition among tourist cities, the construction of international tourist cities has gradually become a new way for all tourist destinations to seek development and breakthrough, along with this trend. As a result, the problems existing in the construction of international tourist cities emerge gradually, especially the contradiction between the projection image of tourist destinations and the perceived image of tourists. From the perspective of tourists, this paper evaluates the perceived image of tourist destination, and finds out the deviation between the projection image of tourism destination and the perceived image of tourist destination in time, and probes into the factors that affect the perception deviation of tourist destination image. It has become a key element for each tourist destination to further perfect the good image construction of tourist city and to seek new breakthroughs in development. First, this paper focuses on the image of international tourist city and tourist destination at home and abroad. Tourism destination image perception bias of these three aspects of the content of a systematic comb, and related research results and theories are summarized and comments, the preliminary laid the foundation of this paper; secondly, This paper analyzes the present situation of Xi'an international tourist city image, summarizes the image of Xi'an tourist destination projected to foreign countries by the method of systematic analysis, and evaluates the image of Xi'an tourist destination perceived by tourists by using fuzzy comprehensive evaluation method. Based on this, the city image projected from Xi'an is compared scientifically with the city image perceived by tourists, and it is found that there is a certain deviation between them. Then through combing the literature preliminary summary of tourism destination image perception bias factors, and then through the questionnaire survey and factor analysis to Xi'an City to screen out the impact of perceived image deviation factors; finally, Based on the ISM method, this paper establishes the explanatory structure model of the factors influencing the perceived deviation of Xi'an international tourist city image, and then puts forward the countermeasures and suggestions to correct the perception deviation of Xi'an international tourist city image through the analysis of the results of the model.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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