上海市体育旅游资源开发与管理策略研究

发布时间：2018-02-20 16:15

本文关键词： 上海市体育旅游资源开发管理　出处：《东华大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着旅游业的蓬勃发展,作为旅游业的一个分支,体育旅游日益显示出其发展的强劲势头。早在2015年7月份上海市政府就发布了《关于加快发展体育产业促进体育消费的实施意见》,文件就促进体育消费提出了具体的实施意见。体育旅游借此东风,迎来发展的良好契机。而后在2016年5月份,国家体育总局与国家旅游局签署了《关于推进体育旅游融合发展的合作协议》,旨在促进体育与旅游的融合发展,助力经济转型,培育新的经济增长点。生活质量的提高,旅游需求的多样化,导致人们已不再单纯满足于传统的旅游形式,体育旅游因其独特性备受游客青睐。上海市作为世界闻名的旅游之都,其体育旅游资源丰富异常,无论是自然类,还是人文类体育旅游资源都是花样繁多。体育旅游资源开发的充分与否,直接关系到体育旅游业的发展。开发与管理密不可分,政府在体育旅游资源开发过程中,扮演着重要角色。上海市的体育旅游业发展在全国位列前茅,但是仍有许多问题不容忽视。本文着重从体育旅游资源的开发与管理角度剖析上海市体育旅游业存在的问题。比如体育旅游推广意识不高,市场开发不充分;旅游资源没有很好地与赛事资源结合;资源开发对自然环境造成一定程度上的破坏;体育旅游相关法规亟待建立;旅游管理体制不健全,相关职能部门权责划分不明确;旅游行政管理体制市场化程度不够,政府公共服务能力有待进一步提高。基于上述问题的存在,笔者提出了相关解决方案,希望为有关职能部门提供点有益的思路。针对体育旅游资源的开发,可以按照“体育+旅游”或是“旅游+体育”的模式进行针对性开发,扬长避短,充分发挥上海市的体育旅游资源优势。政府在此过程中要充当掌舵者,而不是划桨者,营造“小政府、大社会”的氛围。为此,政府应当加快体育旅游行政管理体制改革,做好营销工作;统筹协调,创新体育旅游公共服务模式;培养复合型的体育旅游人才;注重环保,落实可持续发展观。
[Abstract]:With the vigorous development of tourism, as a branch of tourism, As early as July 2015, the Shanghai Municipal Government issued "opinions on speeding up the Development of Sports Industry and promoting Sports consumption". The paper puts forward some suggestions on how to promote sports consumption. Sports tourism take advantage of this Dongfeng, In May 2016, the State Administration of Sports and the National Tourism Administration signed a Cooperation Agreement on promoting the Integration of Sports Tourism and Tourism, aimed at promoting the integration of sports and tourism and helping the economic transformation. The cultivation of new economic growth points, the improvement of the quality of life and the diversification of tourism demand have led people to no longer be satisfied with the traditional forms of tourism. Sports tourism is favored by tourists because of its uniqueness. As a world famous tourist capital, Shanghai is rich in sports tourism resources, whether natural or not. Whether the exploitation of sports tourism resources is sufficient or not is directly related to the development of sports tourism, development and management are inseparable, the government in the process of development of sports tourism resources, Shanghai sports tourism is one of the best in the country. However, there are still many problems that can not be ignored. This paper analyzes the problems existing in sports tourism in Shanghai from the perspective of the development and management of sports tourism resources. For example, the awareness of sports tourism promotion is not high, the market development is not sufficient; The tourism resources are not well combined with the competition resources; the exploitation of the resources has caused some damage to the natural environment; the sports tourism related laws and regulations need to be established urgently; the tourism management system is not perfect, the relevant functional departments are not clearly divided between the powers and responsibilities; The degree of marketization of tourism administration system is not enough, and the ability of government public service needs to be further improved. Based on the existence of the above problems, the author puts forward some relevant solutions. We hope to provide some useful ideas for the relevant functional departments. In view of the development of sports tourism resources, we can carry out targeted development according to the mode of "sports tourism" or "tourism sports", so as to take advantage of the advantages and avoid the weaknesses. Give full play to the advantages of sports tourism resources in Shanghai. In this process, the government should act as the leader, not paddler, and create an atmosphere of "small government, big society". Therefore, the government should speed up the reform of sports tourism administration system. Do a good job of marketing; coordinate as a whole, innovate the public service mode of sports tourism; train compound sports tourism talents; pay attention to environmental protection and implement the concept of sustainable development.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;G812.7

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