马鞍山乡村旅游开发研究

发布时间：2018-02-21 05:46

本文关键词： 马鞍山乡村旅游项目开发　出处：《南京农业大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着我国国内旅游业持续升温和城市居民回归自然欲望的增强,作为一种新型旅游形式的乡村旅游越来越受到游客的青睐。乡村旅游产品备受世人瞩目,旅游已成为现代人不可缺少的休闲方式,越来越多的人选择在闲暇时间外出旅游,旅游业正在以前所未有的速度向前发展,成为世界上产业规模最大和发展势头最强的产业。乡村旅游能够显著增加农民收入,拓宽就业,而且能够全面提升我国农村的文化层次水平,是一条成功解决我国“三农”难题,加快建设新农村步伐的极好举措。此外,乡村旅游还能进一步拓展我国旅游业的产品内容,满足日益增长的国内外旅游者的需求,激发我国旅游行业的活力,在实践方面具有极其重要的意义。马鞍山市自然风光秀美,旅游资源丰富,农村生活和文化形态比较典型,不仅内容丰富而且极具文化底蕴,因此具有极好的开发乡村旅游的潜力。从马鞍山当地经济和社会发展方面而言,乡村旅游的发展能够加快马鞍山本土旅游类型产品的创新进步,激活市场；乡村旅游的发展能够促进本地交通进步,使得闭塞村落逐渐对外开放；乡村旅游的发展还能够加快本地农副产品生产,激发本地农业的进步与发展,与此同时,乡村旅游的发展还能够带动农村生活环境的改善,农村精神文化水平的发展,进而全面提升乡村人口文化素质。如何更加充分合理地利用马鞍山的生态资源,以“以人为本”为核心,以科学可持续发展的眼光,进一步挖掘当地乡村旅游资源和行业潜力,从理论上和实践上,对于马鞍山的经济发展和生态可持续发展均具有相当重要的意义。本文从现代乡村旅游的发展要求和未来趋势着眼,在分析国内乡村旅游业的发展进程与模式的基础上,就目前马鞍山现行的乡村旅游资源和开发条件进行了阐述,并结合马鞍山现行乡村旅游开发现状,提出马鞍山发展乡村旅游存在的问题,最后本文结合马鞍山实际现状,就马鞍山未来乡村旅游的开发和发展,提出了以“文化马鞍山,七彩乡村游”为主题,推出七条旅游线路,依托“七彩乡云”系列旅游资源创建旅游品牌的开发建议。
[Abstract]:With the continuous heating of domestic tourism and the increasing desire of urban residents to return to nature, rural tourism, as a new form of tourism, is more and more favored by tourists. Tourism has become an indispensable form of leisure for modern people. More and more people choose to travel in their leisure time. Tourism is developing at an unprecedented speed. Rural tourism can significantly increase farmers' income, widen employment, and raise the cultural level of our country's rural areas in an all-round way. It is an excellent measure to successfully solve the "three rural" problems in China and speed up the pace of building a new countryside. In addition, rural tourism can further expand the product content of our tourism industry and meet the increasing demand of domestic and foreign tourists. It is of great significance in practice to stimulate the vitality of the tourism industry in China. Ma'anshan has beautiful natural scenery, rich tourism resources, typical rural life and cultural forms, not only rich in content but also extremely cultural inside. In terms of local economic and social development, the development of rural tourism can accelerate the innovation and progress of local tourism products in Ma'anshan and activate the market. The development of rural tourism can promote the progress of local transportation and make the closed villages gradually open to the outside world. The development of rural tourism can also accelerate the production of local agricultural by-products and stimulate the progress and development of local agriculture, at the same time, The development of rural tourism can also promote the improvement of rural living environment, the development of rural spiritual and cultural level, and the overall promotion of the cultural quality of rural population. With "people-oriented" as the core, and with the vision of scientific and sustainable development, to further tap the potential of local rural tourism resources and industries, theoretically and practically, It is of great significance for the economic development and ecological sustainable development of Ma'anshan. Based on the development requirements and future trends of modern rural tourism, this paper analyzes the development process and mode of domestic rural tourism. This paper expounds the current rural tourism resources and development conditions in Ma'anshan, and puts forward the problems existing in the development of rural tourism in Ma'anshan according to the current situation of rural tourism development in Ma'anshan. Finally, the paper combines the actual situation of Ma'anshan with the existing problems. With regard to the development and development of future rural tourism in Ma'anshan, this paper puts forward some suggestions for the development of tourism brands based on the theme of "cultural Ma'anshan, colorful rural tourism", and the introduction of seven tourist routes, relying on the series of tourism resources of "colorful rural clouds".
【学位授予单位】：南京农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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