临潼养生旅游开发研究

发布时间：2018-02-23 17:09

本文关键词： 临潼养生旅游 RMP分析开发模式养生旅游产品　出处：《西安科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济的腾飞,与之而来的是环境的恶化、生活节奏的加快以及人们与日俱增的身心压力,越来越多的人们处于亚健康状态,传统的旅游已经不能满足旅游者的消费需求,更多的旅游者追求身心的放松以及休闲互动的体验,养生旅游于此应运而生,成为新的时代热点。临潼的旅游业一直是其经济支柱,但其旅游业的发展形式还是以传统的观光旅游为主,难以满足当今旅游者的旅游需求。因而,改变临潼不合理的旅游供给结构和单一的旅游产品迫在眉睫。基于临潼的旅游资源条件,若能对临潼具有养生功效的旅游资源进行科学而有效地开发,将会直接带动临潼旅游业的发展,延长产业链,增加就业机会,进而提高临潼的影响力,增强旅游竞争力。本文综合已有研究成果,运用昂普(RMP)分析法对临潼的资源、市场、产品现状及存在问题进行系统分析,进而确定临潼养生旅游开发模式,设计养生旅游产品体系,并提出临潼养生旅游发展的若干建议。本文的主要研究结论为:(1)临潼的养生资源禀赋极高,客源市场潜力巨大,以本省和邻近省份为主,开发前景良好。(2)临潼养生旅游的开发还处在初级阶段,在资源层面、市场层面、产品层面都存在诸多问题。(3)临潼的养生旅游适宜以综合开发模式进行,建立养生小镇综合体,设计核心域产品、重点域产品、配套域产品共同构成其产品体系。(4)应从理念、政策、管理、配套设施四方面,确保临潼养生旅游科学、可持续的发展。本文可为临潼养生旅游开发提供理论和实践参考,有助于临潼开拓建设“旅游+”模式的产业链,进而使之成为拉动临潼、西安乃至整个陕西经济的引擎之一。
[Abstract]:With the rapid development of economy, with the deterioration of the environment, the quickening pace of life and the increasing physical and mental pressure of people, more and more people are in a sub-healthy state. Traditional tourism has been unable to meet the consumer needs of tourists. More tourists pursue physical and mental relaxation and the experience of leisure interaction. Health tourism emerges as the times require and becomes a hot spot of the new era. Lintong's tourism industry has always been its economic pillar. However, the development of its tourism industry is dominated by traditional tourism, which is difficult to meet the tourist needs of today's tourists. It is urgent to change the unreasonable tourism supply structure and the single tourism product in Lintong. Based on the tourism resource conditions of Lintong, if the tourism resources of Lintong can be exploited scientifically and effectively, It will directly promote the development of tourism in Lintong, prolong the industrial chain, increase employment opportunities, and then improve the influence of Lintong and enhance the competitiveness of tourism. The current situation and existing problems of the products are systematically analyzed, and then the development mode of Lintong health tourism is determined, and the system of health preservation tourism products is designed. Some suggestions on the development of Lintong health tourism are put forward. The main conclusions of this paper are as follows: 1) Lintong has a very high endowment of health preservation resources and great potential of tourist market, mainly in its own province and neighboring provinces. The development of Lintong health tourism is still in the primary stage. There are many problems in the level of resources, market and products. Designing core domain products, key domain products and supporting domain products together constitute its product system. (4) We should ensure Lintong health tourism science from four aspects: concept, policy, management and supporting facilities. Sustainable development. This paper can provide theoretical and practical reference for the development of health tourism in Lintong, help Lintong develop and build the industrial chain of "tourism" mode, and then make it one of the engines to pull the economy of Lintong, Xi'an and even the whole Shaanxi Province.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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