基于全域视角的智慧旅游服务供应链协同发展机制探究

发布时间：2018-02-24 13:21

本文关键词： 智慧旅游服务供应链协同发展全域旅游　出处：《经济研究参考》2017年25期 　论文类型：期刊论文

【摘要】：随着旅游业的发展,智慧旅游的研究及基础性建设日益推进,并取得一定成绩。目前,旅游智慧的研究与建设出发点大多是基于旅游企业管理的智慧化,而较高层次智慧旅游应是从游客角度实现旅游消费的智慧化,智慧旅游被消费者认同是其存在与发展的基础。为了解目前游客对智慧旅游的感受与期望,通过半结构访谈展开质性研究。结果表明:个性化自助游现已占主体,智慧旅游服务供应链的形成是智慧旅游较高层次建设的必然与必需。基于旅游消费者角度,本文提出智慧旅游服务供应链概念;架构了以移动智能平台为核心的全域智慧旅游服务供应链模型,提出了以游客为导向的智慧旅游2.0建设思想;供应链上各节点协同发展机制的达成是供应链存在与健康发展的基石,本文架构了全域智慧旅游服务供应链协同发展机制模型,阐述了各节点协同机制,以期为智慧旅游建设提供新思路,促进其健康发展。
[Abstract]:With the development of tourism, the research and basic construction of intelligent tourism are advancing day by day, and some achievements have been made. At present, most of the research and construction of tourism wisdom are based on the wisdom of tourism enterprise management. The higher level of intelligent tourism is to realize the wisdom of tourism consumption from the perspective of tourists, and the wisdom tourism is recognized by consumers as the basis of its existence and development. The qualitative research is carried out through semi-structured interviews. The results show that the individualized self-help tour is the main body, and the formation of the intelligent tourism service supply chain is necessary and necessary for the construction of the higher level of intelligent tourism, which is based on the perspective of tourism consumers. This paper puts forward the concept of intelligent tourism service supply chain, constructs the global intelligent tourism service supply chain model with mobile intelligent platform as the core, and puts forward the construction idea of intelligent tourism 2.0, which is guided by tourists. The cooperative development mechanism of each node in the supply chain is the cornerstone of the existence and healthy development of the supply chain. In this paper, the cooperative development mechanism model of the global intelligent tourism service supply chain is constructed, and the cooperative mechanism of each node is expounded. In order to provide new ideas for the construction of intelligent tourism, promote its healthy development.
【作者单位】：镇江市高等专科学校旅游学院;江苏大学管理学院;
【基金】：江苏高校哲学社会科学研究重点项目“智慧旅游服务供应链协同发展机制研究”(2016ZDIXM039) 国家社科基金“基于领域本体的企业产品网络口碑危机预警研究”(16BGL088) 镇江市政策引导类计划(软科学研究)“镇江市全域智慧旅游服务供应链协同平台架构探究”(RK2016040)
【分类号】：F592

【相似文献】