威海市旅游产业核心竞争力研究

发布时间：2018-03-02 10:07

本文关键词： 滨海城市旅游产业核心竞争力评价威海市　出处：《大连海事大学》2014年硕士论文　论文类型：学位论文

【摘要】：旅游业是很多滨海城市国民经济的支柱产业,日益受到世界各沿海国家的重视。进入21世纪后的十几年,我国各滨海型城市的滨海旅游业发展异常迅猛,市场规模、旅游人数以及消费总量等数据日益增长。随之带动消费水平、服务水平等软环境的提升。滨海型城市旅游产业的快速发展也缩短了我国旅游产业与世界其她发达国家滨海旅游产业的接轨距离,世界范围内的滨海型旅游城市滨海旅游产业之间的竞争加剧。但是到目前为止,绝大多数研究滨海旅游产业的学者关注滨海资源深度开发、近海环境保护、开发产品的可持续发展等方面,较少关注滨海型城市滨海旅游产业核心竞争力的研究。在参阅众多国内外关于滨海旅游产业发展历史、研究现状以及核心竞争力的材料的基础上,对比众多学者研究滨海旅游和城市旅游核心竞争力的体系和指标,运用相关的核心竞争力理论和旅游理论,结合滨海旅游城市的特有的资源、产品等特点,对滨海型城市旅游产业的核心竞争力问题进行了广泛而有针对性的探讨,尝试构建了滨海型城市旅游产业核心竞争力的评价指标体系,并以典型的滨海型城市威海市为核心竞争力实证研究目标城市,对其旅游产业核心竞争力进行全面深入的分析与评价,找出影响其旅游产业核心竞争力提升的关键问题并设计相应的提升策略。关于滨海型城市旅游产业核心竞争力研究的主体内容分为四个部分。第一部分主要介绍论文的研究背景和意义,并评述了国内外现有文献的相关理论及研究进展情况。描述本文的主体研究思路及方法,重点对旅游产业核心竞争力的内涵、旅游产业核心竞争力构成要素进行阐述,为论文以后的工作奠定理论基础。第二部分别介绍国际和国内滨海型城市旅游产业的发展现状和特点,找出影响滨海型城市旅游产业核心竞争力的因素,构建适应滨海型城市旅游产业核心竞争力的评价指标体系,通过问卷调查的方法得出指标体系中的各个评价指标的权重,并介绍核心竞争力评价的具体数学方法。第三部分,介绍了威海市旅游产业特别是其滨海旅游产业的发展现状,根据上文构建的评价指标体系收集、整理威海市旅游产业核心竞争力相关数据,对威海市旅游产业核心竞争力进行分析,总结分析结果。第四部分结合前文内容,依据对威海市这一典型滨海型城市的核心竞争力实证分析所得结果,并结合国内外其她滨海型城市发展旅游产业的先进经验,总结、创新并结合威海市实际情况设计出提升威海市旅游产业核心竞争力的具体策略。并对全文进行分析总结并对此方向研究进行展望。
[Abstract]:Tourism is the pillar industry of the national economy of many coastal cities, and has been paid more and more attention by the coastal countries all over the world. In the ten years since 21th century, the coastal tourism of each coastal city in our country has been developing rapidly and the market scale is very fast. Figures such as the number of people traveling and the total amount of consumption are growing day by day. The rapid development of the tourism industry in coastal cities has also shortened the distance between our tourism industry and the seaside tourism industry of the developed countries in the world. The competition among coastal tourism industries in coastal tourism cities around the world has intensified. However, up to now, most scholars who study coastal tourism industry are concerned about the deep exploitation of coastal resources and the protection of the coastal environment. Less attention is paid to the study of the core competitiveness of coastal tourism industry in coastal cities. On the basis of referring to the development history, current research situation and core competitiveness of coastal tourism industry at home and abroad, this paper compares the system and indicators of core competitiveness between coastal tourism and urban tourism, and compares many scholars' research on the core competitiveness of coastal tourism and urban tourism. Based on the relevant core competence theory and tourism theory, combined with the unique resources and products of coastal tourism city, this paper discusses the core competitiveness of coastal city tourism industry extensively and pertinently. This paper attempts to construct the evaluation index system of the core competitiveness of tourism industry in coastal cities, and takes Weihai City, a typical coastal city, as an empirical research target city. This paper makes a thorough analysis and evaluation of the core competitiveness of its tourism industry, finds out the key problems affecting the promotion of the core competitiveness of its tourism industry, and designs corresponding promotion strategies. The main content of the research on the core competitiveness of coastal city tourism industry is divided into four parts. The first part mainly introduces the research background and significance of the paper. It also reviews the relevant theories and research progress of the existing literature at home and abroad, describes the main research ideas and methods of this paper, focuses on the connotation of the core competitiveness of the tourism industry, and expounds the constituent elements of the core competitiveness of the tourism industry. The second part introduces the current situation and characteristics of international and domestic coastal city tourism industry, and finds out the factors that affect the core competitiveness of coastal city tourism industry. This paper constructs an evaluation index system for the core competitiveness of coastal cities tourism industry, obtains the weight of each evaluation index in the index system by questionnaire survey, and introduces the specific mathematical methods for evaluating the core competitiveness. This paper introduces the present situation of Weihai's tourism industry, especially its coastal tourism industry, collects and collates relevant data on the core competitiveness of Weihai's tourism industry according to the evaluation index system set up above. This paper analyzes the core competitiveness of tourism industry in Weihai City, summarizes the results of the analysis. Part 4th combines with the previous contents, according to the empirical analysis results of the core competitiveness of this typical coastal city of Weihai City. And combined with its advanced experience in developing tourism industry in coastal cities at home and abroad, Innovating and combining with the actual situation of Weihai City to design the specific strategies to enhance the core competitiveness of tourism industry in Weihai City, and make an analysis and summary of the full text and prospect the research in this direction.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

【参考文献】