沈北新区稻梦空间休闲农业园游客满意度调查

发布时间：2018-03-05 02:14

  本文选题：休闲农业　切入点：游客满意度　出处：《沈阳农业大学》2017年硕士论文　论文类型：学位论文

【摘要】：当前随着社会的快速发展,大大提升了人类社会的生活品质。与此同时,生活节奏也在加快,竞争也充斥着整个社会。那些每天都生活在拥挤嘈杂的生活环境中,到处充满着生活的压力的人们,急需去享受大自然的风景,从而缓解日常生活给他们带来的巨大压力,让劳累不堪的身心得到更好的放松。所以,人们更加向往那种质朴的田园景色、民俗旅游,在这种大历史环境之下,便产生了休闲农业。本文通过对沈北新区稻梦空间休闲农业园游客满意度的实地调研考查,利用问卷调查的方法,对前来此处游玩的人们的满意度进行了深入的调研分析。调查结果显示:被调研的游客具有均衡的性别比例,无明显性别差异;被调查的游客平均月收入大部分是在3001—5000元之间及5000元以上;被调查游客当中年龄段大多数是在19-40岁之间;有百分之六十以上的被调查的旅游者大专以上文凭,游客的受教育水平普遍较高;消费的主要群体的职业为企事业单位工作人员;被调查游客当中绝大部分都是陪同亲人、同学、同事或者朋友到此旅游;停留时间以一天占大部分为主;信息获取渠道以旅行社和经他人推荐介绍为主,采取当代互联网等多种新的社交媒介方式的游客较少;有超过八层以上的被调查游客是第一次到该农业园旅,而第二次、第三次游玩的游客一共仅占不到两层。近九层被调查游客以观光为目的。游客对稻梦空间休闲农业园总体满意度不高;愿意推荐给其他人的游客所占比重相对较高;游客的重游意愿不高;游客对园区交通便捷程度、停车场、住宿房间舒适度、园内基础设施、景点数量、园区工作人员的服务质量水平满意程度较低,有待进一步加强。根据调研结果所反映出的问题,并提出对策建议如下:第一加大宣传力度;第二完善农业园的基础设施;第三改善农业园内餐饮;第四改善住宿房间内部设施;第五构建综合公交体系扩建停车场;第六增加农业园内景点数量;第七提升农业园内工作人员的服务水平。
[Abstract]:At present, with the rapid development of society, the quality of life of human society has been greatly improved. At the same time, the pace of life is also accelerating, competition is also flooding the whole society. Those who live in crowded and noisy living environment every day, People who are full of the pressure of life are in urgent need of enjoying the scenery of nature, so as to relieve the great pressure brought by daily life, and to relax the tired body and mind better. People yearn for simple pastoral scenery and folklore tourism. In this great historical environment, leisure agriculture is produced. This paper investigates the satisfaction of tourists in the Daomeng Space Leisure Agriculture Park in Shenbei New District. By using the method of questionnaire, the author makes a deep investigation and analysis on the satisfaction of people who come to visit here. The results show that the tourists surveyed have a balanced sex ratio, and there is no obvious gender difference; The average monthly income of the tourists surveyed was mostly between 3001-5,000 yuan and over 5,000 yuan; the majority of the tourists surveyed were aged between 19 and 40; and more than 60% of the tourists surveyed had college diplomas or above. The educational level of tourists is generally high; the occupation of the major consumer groups is the staff of enterprises and institutions; the majority of the tourists surveyed are accompanying relatives, classmates, colleagues or friends to travel here; Most of the stay time is one day, the access to information is mainly from travel agencies and other people, and many new social media methods, such as contemporary Internet, are used less. More than eight or more of the tourists surveyed visited the agricultural park for the first time, and the second time, The tourists who visited the third time only accounted for less than two layers. The last nine layers were investigated for the purpose of sightseeing. The overall satisfaction of the tourists to the Tishimeng Space Leisure Agriculture Park was not high, and the proportion of tourists willing to recommend to others was relatively high. Tourists' willingness to revisit is not high, and the degree of satisfaction of tourists to the park's transportation convenience, parking lot, accommodation room comfort, garden infrastructure, number of scenic spots, service quality of the staff of the park are relatively low. According to the problems reflected in the research results, the countermeasures and suggestions are as follows: first, strengthen propaganda; second, improve the infrastructure of the agricultural garden; third, improve the food and beverage in the agricultural garden; 4th to improve the internal facilities of the accommodation room; 5th to build a comprehensive public transport system to expand the parking lot; 6th to increase the number of scenic spots in the agricultural garden; and 7th to improve the service level of the staff in the agricultural garden.
【学位授予单位】：沈阳农业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F323.4;F592.7;F713.55
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本文编号：1568304