旅游者文化品位培育质性研究——以江苏省访谈为例

发布时间：2018-03-06 08:26

本文选题：旅游文化　切入点：旅游发展　出处：《干旱区资源与环境》2017年05期 　论文类型：期刊论文

【摘要】：旅游主、客体文化是旅游文化核心架构,旅游客体文化价值的体现与旅游主体文化品位息息相关。我国旅游人数的激增,推动着旅游业的发展,促使了旅游客体文化品质不断提升,同时国人在旅游过程中不文明言行也日益引起关注。然旅游者不文明言行仅是旅游主体文化品位不高的表象,目前侧重对其研究,存在片面性,且不深入。以江苏为例对75名游客进行开放半结构访谈,并采用Nvivo10软件质性分析,结果表明:旅游主体文化品位不高缘由旅游者心态文化、行为文化、体验能力文化、科技文化4个节点维度。本文阐述了此4个节点维度对我国旅游者文化品位的影响,并提出了相应的一系列针对性解决策略,以达成旅游主、客体文化的均衡提升,更好促进旅游可持续健康发展。
[Abstract]:Tourism subject and object culture is the core structure of tourism culture, and the embodiment of tourism object culture value is closely related to the cultural taste of tourism subject. At the same time, the uncivilized words and deeds of the people in the process of tourism have attracted more and more attention. However, the uncivilized words and deeds of tourists are only the representation of the low cultural taste of the tourism subject, and the current research focuses on the uncivilized words and deeds of the tourism subject. Taking Jiangsu province as an example, 75 tourists were interviewed with open semi-structure and analyzed qualitatively by Nvivo10 software. The results showed that the culture of tourists' mentality and behavior were not of high grade in tourism subject. This paper expounds the influence of the four nodal dimensions on the cultural taste of tourists in China, and puts forward a series of targeted solutions to achieve the tourism master. The balanced promotion of object culture can better promote the sustainable and healthy development of tourism.
【作者单位】：镇江市高等专科学校;江苏大学;
【基金】：江苏高校哲学社会科学研究重点项目(2016ZDIXM039) 国家社科基金(16BGL088) 镇江市政策引导类计划(软科学研究)(RK2016040)资助
【分类号】：G127;F592.7

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