遵义国际山地户外运动挑战赛组织管理研究

发布时间：2018-03-09 19:38

本文选题：遵义国际山地户外运动挑战赛　切入点：组织　出处：《四川师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：遵义国际山地户外运动挑战赛全称为“中国贵州遵义娄山关海龙囤国际山地户外运动挑战赛”,由国家体育总局登山运动管理中心批准,中国登山协会、贵州省体育局、遵义市人民政府主办的我国山地户外运动A级赛事,与2008年举办第一届,经过近十年的成长,遵义国际山地户外运动挑战赛已成功开办8届,具有一定的成功经验和发展潜力。随着遵义国际山地户外运动挑战赛规模的扩大,赛事辐射范围也在扩大,社会各界对其关注也与日俱增,赛事的顺利开展,是实现赛事自身的文化价值与外延的基础与保障,赛事的组织管理是其运行的内在机理和关键环节。然而,赛事在其组织管理过程中还存有一些不合时宜的操作方式和组织管理行为,致使赛事的顺利良好的发展遇到了多重阻碍,导致遵义国际山地户外运动挑战赛与国内顶级赛事还存在一定的差距。本研究基于体育学、管理学等学科理论,结合遵义国际山地户外运动挑战赛组织管理的特点按照赛事启动、计划、组织与实施、管理与控制、收尾5个方面,运用调查问卷法、访谈法等多种研究方法对遵义国际山地户外运动挑战赛组织管理进行梳理和研究,找出其中存在的不足,为遵义国际山地户外运动挑战赛相关组织管理部门提供解决问题的依据,从而促使赛事的可持续发展。通过研究得到以下结论:1、遵义国际山地户外运动挑战赛启动工作包括赛事选择和赛事申办,赛事总体计划流程与一般体育赛事相同,总体计划要求目标要明确,赛事总体计划的制定要科学严谨。2、遵义国际山地户外运动挑战赛是以政府为主体,组委会按照职能型组织结构设置,下设办公室、竞赛组等7个部门,但是兴奋剂检测机构缺失,各部门沟通存在一定的问题。3、遵义国际山地户外运动挑战赛对裁判员的要求越来越严格。赛事裁判员本职工作呈现多样化特点,主要以登山协会及户外俱乐部从业人员为主。裁判员大都掌握户外专业技术,但是对竞赛规格及判罚标准没有系统准确的学习,另外裁判员英语水平普遍偏低,不具备日常交流能力,对赛事的发展起到阻碍作用;赛事志愿者服务水平参差不齐。4、遵义国际山地户外运动挑战赛属于分日型赛事,定线员水平的高低直接影响整个赛事的质量,线路设计存在一定的局限性;赛事奖金大部分被国外选手领走,我国本土选手很难站上领奖台;遵义国际山地户外运动挑战赛会务接待工作主要是负责赛事参与人员的衣食住行;遵义国际山地户外运动挑战赛应对风险的办法是风险规避、风险转移以及风险抢救;遵义国际山地户外运动挑战赛宣传方法有自我宣传、媒体宣传及利用赛事项目宣传。5、遵义国际山地户外运动挑战赛的市场营销要做到“运动员满意、政府赞助商满意、群众满意、媒体满意”,其中赞助商满意还没有完全做到。6、遵义国际山地户外运动挑战赛不重视收尾工作,赛事资源“一次性”使用,导致资源浪费。
[Abstract]:Zunyi International Mountain Outdoor Challenge called China Hailongtun Loushanguan Guizhou Zunyi international mountain outdoor sports challenge ", approved by the State Sports General Administration of Sports Management Center mountaineering, China Mountaineering Association, Guizhou Province Sports Bureau, Zunyi Municipal People's Government hosted the China mountain outdoor sports A-class events, and in 2008 held the first session. After nearly ten years of development, Zunyi international mountain outdoor challenge has successfully launched the 8, with the successful experience and certain development potential. With the Zunyi international mountain outdoor challenge the expansion of the scale, the scope of radiation events are also expanding, the community also grow with each passing day to look, the event was carried out smoothly, and is the basis to ensure the realization of cultural value and the extension of their race, race organization and management is the inherent mechanism and the key link of the operation. However, in the event management organization There are some mode of operation and management be inopportune or inappropriate behavior in the process of the events successfully good development has encountered obstacles, resulting in Zunyi International Mountain Outdoor Challenge and the country's top event there is a certain gap. Based on the study of sports science, management science and other disciplines theory, combined with the Zunyi international mountain outdoor sports challenge the characteristics of competition organization and management plans in accordance with the event start, organization and implementation, management and control, the 5 aspects of finishing, questionnaire, analysis and Study on the management of sports competition organized Zunyi international mountain outdoor challenge many interviews and other research methods, find out the deficiencies, provide a basis to solve the problem of Zunyi international mountain outdoor challenge related organization and management departments, so as to promote the sustainable development of the event. The conclusions are as following: 1, Zunyi International Mountain Outdoor sports challenge start work include event selection and tournament bid, tournament overall planning process with the same general sports, the requirements of the general plan objectives must be clear, events overall plan should be scientific and rigorous.2, Zunyi international mountain outdoor challenge to the government as the main body, the Organizing Committee in accordance with the settings, functional organization structure under the office 7, a department of the group competition, but the lack of doping detection mechanism, various departments of communication and some problems existing in.3, Zunyi international mountain outdoor challenge to the more and more strict. The event work has diversified characteristics, mainly in the Mountaineering Association and outdoor club employees. The most professional outdoor master technology. But on the competition specifications and standard of penalty system accurately without learning, another referee's English level generally low, not out Prepare daily communication ability, to hinder the development of sports events volunteers; the uneven level of service.4, Zunyi international mountain outdoor challenge is divided on the type of event setters level directly affect the quality of the whole event, the limitations of the line design; most prize money by foreign players took. Our local players difficult to stand on the podium; Zunyi International Mountain Outdoor Challenge Conference reception work is mainly responsible for the events involved in the basic necessities of life; game of risk response measures of Zunyi international mountain outdoor sports challenge is risk aversion, risk transfer and risk rescue; Zunyi International Mountain Outdoor Challenge propaganda method of self promotion the media and publicity events by.5, Zunyi International Mountain Outdoor Challenge marketing to achieve the "athletes with politics The government's sponsors are satisfied, the masses are satisfied, the media is satisfied. The sponsors' satisfaction is not yet fully achieved by.6. The Zunyi international mountain outdoor sports challenge doesn't pay much attention to ending work. "Disposable resources" of sports resources lead to waste of resources.

【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G895

【参考文献】