从生态与营销角度谈论度假旅游区茶室展销体验空间设计

发布时间：2018-03-14 15:39

  本文选题：生态角度　切入点：营销角度　出处：《福建茶叶》2017年05期 　论文类型：期刊论文

【摘要】：为了迎合消费者前往度假旅游区的消费偏好,需要做好茶室展销体验空间设计工作。本文以巴蜀文化作为文化背景。归因于:第一,茶室建设在于满足消费者休闲娱乐的需要。第二,茶室建设还在于将茶文化衬托出来。第三,茶室建设还在于推动当地茶叶产品的销售。空间设计的实施方案包括:确定空间设计的功能定位、形成范围经济下区位选择、多元角度下打造功能区域、合理装饰茶室空间的墙体等四个方面的构成。
[Abstract]:In order to cater to the consumer's consumption preference, we need to do a good job in designing the experience space of tea house exhibition and sales. This paper takes Bashu culture as the cultural background. The reasons are as follows: first, Teahouse construction is to meet the needs of consumers for leisure and entertainment. Second, teahouse construction also lies in setting off tea culture. Third, The construction of tea house is also to promote the sale of local tea products. The implementation scheme of space design includes: determining the function orientation of space design, forming location choice under scope economy, creating functional area from multiple angles. Reasonable decoration of the teahouse space wall and other four aspects of the composition.
【作者单位】： 南通职业大学;
【分类号】：F592;TS971
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本文编号：1611846