旅游者原真性感知对满意度与忠诚度的影响——基于湖北恩施州的实证研究

发布时间：2018-03-16 01:05

本文选题：旅游者　切入点：原真性　出处：《经济地理》2017年01期 　论文类型：期刊论文

【摘要】：从旅游者感知的角度出发,以湖北恩施土家族、苗族自治州为调研地,通过问卷调查法和结构方程模型分析方法,实证分析了旅游地原真性、旅游满意度和目的地忠诚度之间的影响机制。结果表明:旅游者的原真性感知对旅游满意度和忠诚度均产生显著的直接影响;旅游满意度直接影响忠诚度;原真性感知通过旅游满意度对忠诚度产生间接影响,但原真性感知对忠诚度的直接影响效应比间接影响效应更加显著。保持旅游地原真性,提升旅游者对旅游地原真性的感知水平,不仅有利于提高旅游者体验满意度,也是培养旅游者目的地忠诚度的重要手段。
[Abstract]:From the perspective of tourists' perception, taking Enshi Tujia and Miao Autonomous Prefecture in Hubei Province as the research ground, this paper empirically analyzes the authenticity of tourist destination by means of questionnaire survey and structural equation model analysis. The results show that the perceived authenticity of tourists has a significant direct impact on tourism satisfaction and loyalty, tourism satisfaction has a direct impact on loyalty, tourism satisfaction has a direct impact on tourism satisfaction, tourism satisfaction has a direct impact on tourism loyalty, tourism satisfaction has a direct impact on tourism satisfaction and loyalty, and tourism satisfaction has a direct impact on tourism satisfaction and loyalty. Original truth perception has indirect influence on loyalty through tourism satisfaction, but the direct effect of original truth perception on loyalty is more significant than indirect effect. Raising the level of tourists' perception of the authenticity of tourist destinations is not only conducive to improving the satisfaction of tourists' experience, but also an important means to cultivate tourists' destination loyalty.
【作者单位】：湖北大学中国旅游案例教学与研究中心;湖北大学旅游发展研究院;湖北大学资源环境学院;
【基金】：国家自然科学基金项目(41201143) 国家旅游局旅游业青年专家培养计划资助项目(TYETP201326)
【分类号】：F592.7

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