贵州省道真县洛龙镇旅游产业发展战略研究

发布时间：2018-03-19 16:36

本文选题：道真县洛龙镇　切入点：旅游产业　出处：《重庆理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：贵州省道真县洛龙镇旅游资源丰富，有一定的区位交通优势，外部发展机遇明显，具备旅游产业发展的基础。当前洛龙镇旅游产业发展处于初始起步阶段，因此，认真审视和研究当前洛龙镇旅游产业的发展现状，并找出其中所存在的问题进行剖析，制定出更能适应当前环境发展的旅游发展战略及具体措施对策已迫在眉睫。本文将运用MBA市场营销专业知识和相关理论及SWOT分析法来分析和研究洛龙镇旅游产业发展的现状和存在问题，力求能探索出一套适合洛龙镇旅游业发展的战略体系。本文共分为六个章节：第一章为绪言部分，介绍了本文的研究背景与研究意义，以及本文的主要研究内容、研究方法及技术路线；第二章通过查阅相关文献与资料，综述了国内外学者对旅游产业及旅游产业发展战略的研究进展，并对本文在撰写过程中所引用的相关概念及理论进行了简述；第三章通过对道真县洛龙镇进行实地调查，对洛龙镇旅游产业发展的宏观环境背景、行业环境及内部条件等方面进行了深入探讨，并采用SWOT分析法对洛龙镇旅游产业中存在的优势与劣势、机遇与挑战分别进行了探讨；第四章着重介绍了洛龙镇旅游产业发展战略的选择，提出了洛龙镇旅游产业发展战略的指导思想、战略定位、战略目标、发展模式与战略布局；第五章提出了为保证战略目标全面实现的包括政策法规体系、资源保护体系、产业要素体系、市场营销体系与人才保障体系的完整保障体系。第六章为总结与展望，，总结论文的主要观点、实际应用价值及对洛龙镇旅游产业发展的展望。本文的目的是利用洛龙镇鲜明特色的旅游资源，发挥旅游产业的增长极效应，探讨适合洛龙镇旅游产业发展的战略体系，走一条休闲度假旅游与仡佬族文化体验相结合的道路，促进洛龙镇社会经济发展。
[Abstract]:Luolong Town in Daozhen County of Guizhou Province is rich in tourism resources, has certain regional traffic advantages, obvious opportunities for external development, and has the basis for the development of tourism industry. At present, the development of tourism industry in Luolong Town is in its initial stage, so, Carefully examine and study the current situation of the tourism industry in Luolong Town, and find out the existing problems. It is urgent to formulate a tourism development strategy and specific measures to adapt to the current environment development. This paper will use MBA marketing professional knowledge and related theories and SWOT analysis to analyze and study the tourism industry in Luolong Town. The status and problems of development, Strive to explore a set of suitable for the development of Lolong town tourism strategic system. This paper is divided into six chapters: the first chapter is the introduction, which introduces the research background and significance of this paper, as well as the main research content, research methods and technical route. This paper summarizes the research progress of domestic and foreign scholars on tourism industry and tourism industry development strategy, and briefly describes the related concepts and theories cited in the process of writing this paper. Chapter three makes a field investigation of Luolong Town in Daozhen County. This paper probes into the macro environment background, industry environment and internal conditions of the tourism industry development in Luolong Town, and discusses the advantages and disadvantages, opportunities and challenges of the tourism industry in Luolong Town by using SWOT analysis method. Chapter 4th focuses on the choice of the development strategy of tourism industry in Luolong Town, and puts forward the guiding ideology, strategic positioning, strategic objectives, development model and strategic layout of the tourism industry development strategy of Luolong Town; Chapter 5th puts forward a complete guarantee system of policies and regulations system, resource protection system, industry element system, marketing system and talent security system to ensure the overall realization of the strategic goal. Chapter 6th is the summary and prospect. This paper summarizes the main points of view, practical application value and prospects for the development of tourism industry in Luolong Town. The purpose of this paper is to make use of the distinctive tourism resources of Luolong Town, and to give full play to the growth pole effect of tourism industry. This paper probes into the strategic system suitable for the development of tourism industry in Luolong Town and takes a road of combining leisure vacation tourism with the cultural experience of Gelao nationality to promote the social and economic development of Luolong Town.
【学位授予单位】：重庆理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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