基于旧城历史文化改造区型的RBD游客深度体验研究

发布时间：2018-03-29 12:04

本文选题：游憩商业区　切入点：游客体验　出处：《山东农业大学》2017年硕士论文

【摘要】：近几年,社会经济迅猛发展,城市游憩商业区(Recreational Business District,简称RBD)在城市中扮演着不可或缺的角色。旧城历史文化改造区型RBD作为城市中新型的商业空间,在城市空间中发挥着它空间的独特性,起到了带动人们的消费、整合城市交通、延续历史文脉、增加购物体验、促进城市经济的发展等作用,因此针对旧城历史文化改造区型RBD游客深度体验的研究将在理论和现实中都具备很大意义。本文以消费模式转变为切入点,阐述RBD在体验经济时代下的产生和发展历程,从而界定研究对象和方向。对RBD、旧城历史文化改造区型RBD概念进行概述,并且分析了旧城历史文化改造区型RBD在现实发展中存在的问题。进而对RBD体验性空间进行理论阐述,对其中涉及的体验性商业空间、体验经济、体验式消费以及它们之间的相互关系进行详细说明,强调了加强RBD游客深度体验空间的情景营造,并详细说明了情景营造的主题分类和深化游客体验的各个角度切入分析。随之,对山东省三处典型案例进行调查研究,文章选择诸城清明上河园、济南宽厚所街以及潍坊十笏园三处非常典型的旧城历史文化改造区型城市游憩商业区进行对比研究,尝试性提出旧城历史文化改造区型RBD游客体验概念化模型,并结合前文的理论体系对三处RBD进行实证分析。首先进行方差分析,得出三处RBD体验愉悦度的差异,然后通过因子分析进行结构建模分析,构建出这三处RBD的体验性结构模型,分析出不同的特征因素是怎样影响游憩商业区的体验满意度和愉悦度以及各个影响因素之间的相互关联。最后就十笏园RBD个案给于提升游客体验度的街区空间品质提升途径。从而给山东省乃至全国性的RBD发展提供启示。
[Abstract]:In recent years, with the rapid development of social economy, Recreational Business restriction (RBDs) plays an indispensable role in the city. In urban space, it plays a unique role in promoting people's consumption, integrating urban traffic, extending historical context, increasing shopping experience, promoting the development of urban economy, etc. Therefore, it will be of great significance in theory and in reality to study the deep experience of RBD tourists in the historic and cultural transformation area of the old city. This paper, taking the transformation of consumption mode as the starting point, expounds the emergence and development process of RBD in the era of experience economy. In order to define the research object and direction, summarize the concept of RBD, historical and cultural transformation area of old city, and analyze the problems existing in the development of RBD in the historical and cultural transformation area of the old city, and then expound the experiential space of RBD in theory. The experience business space, experience economy, experiential consumption and their relationship are explained in detail, and the scene construction of enhancing the RBD tourists' deep experience space is emphasized. Then, three typical cases of Shandong Province are investigated and studied, and the article chooses Pure Brightness, Zhucheng, to go up to the river garden. This paper makes a comparative study on the three typical urban recreation and commercial districts of Kuanhou Street in Jinan and Shiwat Garden in Weifang, and tries to put forward a conceptualized model of RBD tourist experience in the historical and cultural reconstruction area of the Old City. The empirical analysis of the three RBD is carried out with the above theoretical system. First, the difference of the three RBD experiential delights is obtained through variance analysis, and then the structural modeling analysis is carried out through factor analysis, and the experiential structural models of the three RBD are constructed. This paper analyzes how different characteristic factors affect the experience satisfaction and pleasure of the recreation and recreation business district, and the correlation among the factors. Finally, the RBD case of Shiwat Garden is given to the district space which can enhance the experience degree of tourists. Improve the quality of the way. Thus to Shandong Province and even the national RBD development to provide inspiration.
【学位授予单位】：山东农业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;TU984.114

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