中国入境游客旅游目的地选择特征及变化

发布时间：2018-03-29 15:31

本文选题：入境游客　切入点：旅游目的地选择　出处：《资源科学》2014年08期

【摘要】：入境游客旅游目的地的选择及变化对我国各地区入境旅游市场的开拓及政策制定有重要影响。利用游客集中度、市场集中度等方法分析了1996-2010年我国主要入境旅游客源市场游客的旅游目的地选择及变动,采用亲景度理论分析了入境游客对各类城市和区域的旅游目的地选择偏好,并阐明了入境游客旅游目的地选择对各市场竞争态的影响。结果发现:主要入境游客类型对各类城市和区域旅游目的地选择偏好及变化差异较大,近程客源市场游客的目的地选择偏好程度呈现明显的距离衰减规律,远程客源市场则不明显;日韩为代表等传统客源市场与东南亚、俄罗斯为代表的新兴客源市场游客对城市类型的选择性及变动存在较大的差异;中国主要入境客源市场游客的旅游目的地选择呈现高度的地理和市场集中性,但集中程度逐步下降;入境游客的旅游目的地选择偏好与旅游目的地的客源市场竞争态状况存在着较强的正相关性,入境游客对旅游目的地的选择偏好是影响旅游目的地市场竞争态的主要原因。最后,根据入境游客旅游目的地选择的变化及所引发的竞争态势变动提出相应的入境旅游市场开拓建议。
[Abstract]:The choice and changes of inbound tourist destinations have an important impact on the development of inbound tourism markets and policy formulation in various regions of China. This paper analyzes the choice and change of tourist destination in China's main inbound tourist market from 1996 to 2010 by the method of market concentration, and analyzes the preference of inbound tourists to various cities and regions by using the theory of landscape affinity. The influence of inbound tourist destination selection on the competitive state of each market is illustrated. The results show that the main types of inbound tourists vary greatly in the preference and change of tourist destination choice for various cities and regions. In the short-range tourist market, the degree of destination preference of tourists shows obvious law of distance attenuation, while the long-distance market is not obvious; the traditional tourist market, such as Japan and South Korea, and Southeast Asia, There are great differences in the choice and change of the city type among the tourists in the emerging tourist market represented by Russia, and the tourist destination choice of the main inbound tourist market in China shows a high degree of geographical and market centralization. However, the degree of concentration gradually decreased, and there was a strong positive correlation between the tourist destination preference and the competitive situation of tourist market. The choice preference of inbound tourists to tourist destination is the main reason that affects the competitive state of tourist destination market. Finally, According to the change of tourist destination choice and the change of competition situation caused by the change of inbound tourist destination, the paper puts forward some suggestions on developing the inbound tourism market.
【作者单位】：河南大学环境与规划学院/中原经济区"三化"协调发展河南省协同创新中心;
【基金】：国家自然科学基金项目(编号:41171438、41371525) 国家重大科学研究计划资助项目(编号:2012CB955800)
【分类号】：F592.7;F592

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