我国4A、5A级景区门票价格空间差异研究

发布时间：2018-03-29 19:23

本文选题：4A、5A级景区　切入点：门票价格　出处：《华中师范大学》2014年硕士论文

【摘要】：我国旅游业不断发展壮大,旅游业的国际影响力稳步提升,旅游景区作为我国旅游业发展的重要基础,它既是旅游业的重要组成部分和旅游市场的核心吸引物,也是旅游就业的重要渠道、旅游创收的重要来源和我国旅游业形象的重要体现,而在所有景区中,4A、5A级景区是我国旅游景区的中坚力量,以4A、5A级景区为代表来进行景区相关的研究有着重要的意义。另外,近几年来,我国景区门票价格上涨频繁,景区门票价格备受社会关注,因此研究景区门票价格的空间差异有一定的现实意义。本文主要运用GIS软件通过缓冲区分析、空间自相关分析对我国4A、5A级景区门票价格进行了空间差异研究,研究发现：(1)我国4A、5A级景区离客源市场距离不同,定价存在着差异,离客源市场越远,景区门票价格越高；(2)我国4A、5A级景区门票价格水平与交通线存在很大的空间关系,景区离交通线越远,定价越高；(3)我国4A、5A级景区门票价格水平区域集聚特征显著,景区门票价格水平相对较高的中西部地区在空间上分别趋于集聚,尤其是中部六省都位于门票较高聚集区。最后对我国4A、5A级景区门票价格空间差异也分析了其影响因素,由于一时无法改变一些客观因素的现状,文章针对主观因素方面,提出了景区门票合理定价的相关建议。
[Abstract]:The tourism industry of our country is developing continuously, the international influence of tourism industry is improving steadily. As an important foundation of tourism development in our country, tourist attractions are not only an important part of tourism industry but also a core attraction of tourism market. It is also an important channel for tourism employment, an important source of tourism income and an important embodiment of the image of our country's tourism industry. Among all scenic spots, 4A5A-grade scenic spots are the backbone of our tourist attractions. It is of great significance to study the relevant scenic spots with 4AZ5A-grade scenic spots as the representative. In addition, in recent years, the ticket prices of scenic spots in China have risen frequently, and ticket prices in scenic spots have attracted the attention of the society. Therefore, it is of practical significance to study the spatial differences of ticket prices in scenic spots. This paper mainly uses GIS software through buffer zone analysis and spatial autocorrelation analysis to study the spatial difference of ticket price of 4Ala-5A scenic spot in China. It is found that the distance from the market to the tourist market is different and the pricing is different. The farther away from the tourist market, the higher the ticket price of the scenic spot. (2) there is a great spatial relationship between the price level of the 4A5A-class scenic spot and the traffic line, and the farther the scenic spot is from the traffic line, The higher the pricing is, the higher the regional agglomeration characteristics of the ticket price level of 4A5A-grade scenic spots are, and the central and western regions with relatively high ticket price level tend to gather in space respectively. In particular, the six central provinces are located in the high concentration area of tickets. Finally, the paper analyzes the spatial differences of ticket prices in 4A- 5A scenic spots in China. Because it is impossible to change the present situation of some objective factors for the time being, the article aims at subjective factors. The paper puts forward some suggestions on the reasonable pricing of scenic area tickets.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592

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