中国旅游者在泰国安帕瓦水上市场旅游行为研究

发布时间：2018-03-31 17:02

本文选题：中国旅游者　切入点：泰国安帕瓦水上市场　出处：《昆明理工大学》2017年硕士论文

【摘要】：随着中国经济的持续稳定的快速发展,人民收入水平不断增长,生活质量稳步提高,越来越多的人开始出境旅游,截止2015年底,中国出境旅游人数达1.17亿人次,同比增长9.8%,中国出境旅游消费达1045亿美元,同比增长16.6%,人均消费893美元(约合6000元人民币)。当前,中国已经被公认为世界上最大的旅游输出国,中国出境旅游者已经成为旅游市场主要的生力军,中国出境旅游消费也成为各热门旅游景点主要的收入来源,并且中国出境旅游消费将会在很长一段时内呈现出稳定增长的趋势。为了应对这一增长的趋势、满足旅游者不断增长的需求,各旅游市场开始不断地加强自身建设,开始重视旅游者的消费行为。泰国作为东南亚重要的旅游市场,越来越多的中国的出境旅游者选择前往。为了更好地吸引中国旅游者,满足广大旅游消费者的需求,更好地服务于旅游消费者,越来越多的企业还是重视旅游景区的建设,越来越的学术界开始研究入境旅游消费者的行为心理。基于此,作为泰国在华的留学生,本人以泰国的帕瓦水上市场为例,研究中国旅游者在泰国的旅游行为。通过实地调查,本人认为大多数接受入境的中国旅游者对泰国安帕瓦水上市场的总体情况表示满意,但是还是存在一些问题,亟需解决。为了提升增加泰国安帕瓦水上市场的竞争实力及旅游客服务满意度,本文研究中国旅游者在泰国安帕瓦水上市场旅游行为。本文主要针对中国旅游者在泰国安帕瓦方水上市场(Amphawa Floating Mar-ket)的旅游行为,以此为目标,应用市场营销相关理论,运用实地考察的实证研究方法,结合中国旅游者在泰国安帕瓦方水上市场的消费行为特征、泰国安帕瓦方水上市场(Amphawa Floating Market)的运行现状,运用SPSS21.0软件分析中国旅游者在泰国安帕瓦水上市场(Amphawa Floating Market)旅游行为-满意度。最终,根据本研究的分析结果,笔者提出相应的改进措施和建议,希望能够促进泰国旅游业更好地发展,更好地满足中国旅游者的需求。
[Abstract]:With the rapid development of sustained and stable China economy, people's increasing income levels, the quality of life has improved steadily, more and more people began to travel abroad, by the end of 2015, China outbound tourists reached 117 million passengers, an increase of 9.8%, China outbound tourism spending reached $104 billion 500 million, an increase of 16.6%, the per capita consumption of $893 (about 6000 yuan). At present, China has been recognized as the world's largest exporter of tourists, Chinese outbound tourists have become the main force in the tourism market, Chinese outbound tourism consumption has become the popular tourist attractions, the main source of income, and Chinese outbound tourism consumption will be in a very long period of time in showing a steady growth the trend. In response to this growing trend, to meet the growing demands of visitors, the tourism market began to constantly strengthen their own construction, began to pay attention to The consumption behaviors of tourists in Thailand. As an important tourism market in Southeast Asia, more and more China outbound tourists choose to travel. In order to attract tourists China, to meet the travel needs of consumers, to better serve the tourism consumers, more and more enterprises are paying more attention to the construction of scenic spots, more and more academic start of inbound tourism consumer research behavior psychology. Based on this, as Thailand in Chinese students, I to Thailand Paoua water market as an example, the travel behavior of Chinese tourists in Thailand. Through the investigation, I think the most satisfied accept inbound tourists China overall situation of Thailand amphawa water in the market, but there are still some problems need to be solved. In order to enhance the increase of Thailand amphawa water market competition and tourist service satisfaction degree, this paper Study on China tourists in Thailand amphawa water tourism market behavior. This article mainly aims at the China tourist market in Thailand Anpawafang water (Amphawa Floating Mar-ket) of the travel behavior, in order to achieve this goal, the relevant theory of marketing, the use of empirical research methods of field investigation, the consumer behavior in Thailand Anpawafang water market, combining with the characteristics of China tourists, Thailand Anpawafang water market (Amphawa Floating Market) operation status, use SPSS21.0 software to analyze Chinese tourists in Thailand amphawa water market (Amphawa Floating Market) - travel behavior satisfaction. Finally, according to the research results, put forward corresponding improvement measures and recommendations of the author, hoping to promote Thailand tourism the industry better development, better meet the needs of tourists China.

【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592;F713.55

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