生态型旅游城市形象感知机制研究——以“爽爽贵阳”为例

发布时间：2018-04-04 13:57

本文选题：形象感知　切入点：旅游城市　出处：《生态经济》2017年09期

【摘要】：基于扎根理论和内容分析相结合的研究方法,以"爽爽贵阳"旅游城市形象为例,探讨了游客对"爽爽贵阳"形象感知形成机制。研究发现:游客对于"爽爽贵阳"形象感知并非只是因夏季凉爽天气而形成的。游客感知是集旅游六要素于一体的系统工程,不仅是夏季环境气候宜人的"爽",而且是城市生态文明的"爽"。关于游客对"爽爽贵阳"形象感知所反映的城市交通、公共设施、市民文明、食品卫生方面"不爽"问题,提出从加强市容秩序督查考核力度、加强城市快速轨道交通建设、启动市民文明素质提升行动、多渠道加强招商引资投入旅游基础设施建设、加强旅游业法律法规实施力度、推动"爽爽贵阳"特色旅游商品的系统开发几个方面,完善生态型贵阳旅游目的地形象。
[Abstract]:Based on the research method of the combination of rooted theory and content analysis, taking the "refreshing Guiyang" tourist city image as an example, this paper discusses the formation mechanism of tourists' perception of "refreshing Guiyang" image.Tourists' perception of refreshing Guiyang is not just the result of cool summer weather, the study found.Tourist perception is a systematic project which integrates the six elements of tourism. It is not only the pleasant summer climate, but also the urban ecological civilization.With regard to the "unpleasant" problems reflected by tourists' perception of the image of "refreshing Guiyang" in the aspects of urban transportation, public facilities, civic civilization and food hygiene, it is proposed to strengthen the inspection and assessment of the city's appearance and order, and to strengthen the construction of urban rapid rail transit.To start the action to promote the civil quality of citizens, to strengthen investment in tourism infrastructure construction through various channels, to strengthen the enforcement of tourism laws and regulations, and to promote the systematic development of "refreshing Guiyang" characteristic tourist commodities.Improve the ecological Guiyang tourism destination image.
【作者单位】：贵州财经大学工商学院;连片特困区贫困与发展协同创新中心;
【基金】：国家社会科学基金项目“我国西部少数民族特色旅游乡镇包容性发展路径研究”(15XMZ087) 贵州省软科学项目“贵州少数民族地区特色旅游产业精准扶贫路径研究”(黔科合基础[2016]1514-1号) 贵州省教育厅项目“贵州少数民族地区旅游精准扶贫与脱贫路径研究”(2017QN05)
【分类号】：F592.7

【相似文献】