三亚旅游者购物决策行为的影响因素研究

发布时间：2018-04-05 04:36

本文选题：旅游购物　切入点：购物决策　出处：《广西大学》2014年硕士论文

【摘要】：旅游购物在扩大旅游业规模、增加旅游目的地经济效益,以及提高旅游者满意度、满足旅游者的物质和文化需求等方面的起到了重要的作用。目前,三亚旅游购物消费占旅游总体消费的比重偏低,旅游购物形象不佳,旅游购物市场依然存在问题。推进三亚旅游购物市场健康有序的发展,必须着眼于旅游者的购物行为。明确旅游者购物决策行为的影响因素,能为解决旅游购物市场存在的问题提供现实依据。因此,分析三亚旅游者购物决策行为的影响因素,是非常值得研究的内容。本文以旅游消费者决策行为理论为基础,以供给-需求关系为基本框架,分析三亚旅游者购物决策行为的影响因素,指出了三亚旅游购物市场存在的问题,并给出对策建议。首先基于旅游消费者决策行为理论,总结出了三亚旅游者购物决策行为的影响因素测量模型；然后分析了三亚旅游购物市场现状和特点；其次,结合问卷调查,采用旅游者购物决策行为的影响因素测量模型,对旅游者的购物决策行为定量分析,测量出旅游者购物决策的影响因素以及影响程度；再次,结合市场现状与三亚旅游者购物决策行为的影响因素,找出三亚旅游购物市场存在的问题；最后,针对存在的问题,在解决旅游购物宰客、强化旅游购物体验、释放旅游商品价值、优化旅游购物形象等方面提出了相应的发展对策建议和市场监管措施。本研究选试图以测量旅游者购物决策行为的影响因素为出发点,解决三亚旅游购物存在的诟病,提升旅游购物品质,优化旅游消费结构,有助于三亚旅游购物市场的健康发展,并给其他城市发展旅游购物提供一定的借鉴。
[Abstract]:Tourism shopping plays an important role in expanding the scale of tourism, increasing the economic benefits of tourism destinations, improving the satisfaction of tourists, and meeting the material and cultural needs of tourists.At present, the proportion of tourism shopping consumption in the total tourism consumption in Sanya is low, the tourism shopping image is not good, and there are still problems in the tourism shopping market.To promote the healthy and orderly development of Sanya tourist shopping market, we must focus on the shopping behavior of tourists.Clarifying the influencing factors of tourist shopping decision can provide practical basis for solving the problems existing in tourist shopping market.Therefore, it is worth studying to analyze the influencing factors of shopping decision-making behavior of tourists in Sanya.Based on the tourism consumer decision behavior theory and the supply-demand relationship as the basic framework, this paper analyzes the influencing factors of the tourist shopping decision-making behavior in Sanya, points out the problems existing in the Sanya tourist shopping market, and puts forward some countermeasures and suggestions.First, based on the tourism consumer decision-making behavior theory, summed up the Sanya tourist shopping decision-making decision-making factors measurement model; then analyzed the current situation and characteristics of Sanya tourist shopping market; secondly, combined with questionnaire survey,By using the measurement model of tourist's shopping decision-making behavior, the quantitative analysis of tourist's shopping decision-making behavior is carried out, and the influencing factors and degree of tourist's shopping decision are measured. Thirdly,Combined with the market situation and the influencing factors of Sanya tourists' shopping decision-making behavior, this paper finds out the existing problems in the Sanya tourist shopping market; finally, aiming at the existing problems, it solves the tourist shopping killing and strengthens the tourism shopping experience.This paper puts forward the corresponding development countermeasures and market supervision measures in terms of releasing the value of tourism commodities and optimizing the tourist shopping image.This study tries to measure the influencing factors of tourist shopping decision-making behavior as the starting point to solve the problems of tourism shopping in Sanya, improve the quality of tourism shopping, optimize the structure of tourism consumption, and contribute to the healthy development of Sanya tourism shopping market.And to other cities to develop tourism shopping to provide certain reference.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;F713.55

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