基于ASEB栅格分析法的崇明岛亲子体育旅游体验研究

发布时间：2018-04-05 15:30

本文选题：崇明岛　切入点：亲子体育旅游　出处：《上海体育学院》2017年硕士论文

【摘要】：随着旅游市场的进一步细分,特色的主题旅游越来越受人们的喜爱与追捧。亲子体育旅游,以高互动性和体验性的活动特征,融入亲情元素,同时借着各大亲子综艺节目的热播浪潮和体育旅游蓬勃发展的东风,逐渐走入人们的眼帘。但是目前亲子体育旅游仍处于探索开发阶段,游客体验程度不强,活动缺乏创新性。本研究以崇明岛亲子体育旅游体验为研究对象,运用ASEB栅格分析法,采用实地调查法、文献资料法、问卷调查法,同时使用SPSS进行数理分析,就其活动、环境、体验、利益四个方面进行探讨,研究表明:在活动方面,优势有丰富的活动内容和合理价格;劣势有活动宣传不足及特色项目上表现不够;机遇是当地政府对体育旅游的支持;威胁是竞争对手与公共交通便利性带来的过夜人口的减少。在环境方面,优势包括生态、交通和区位优势;劣势是饮食环境一般,岛内公共交通不足;机遇为崇明岛旅游环境政策支持;威胁是体验环境的不足。在体验方面,优势为多重旅游体验;劣势是旅游淡旺季明显,同时缺乏海岸线项目;机遇是亲子教育快速发展,家庭教育备受重视;威胁是活动体验水平低,缺乏刺激性。在利益方面,优势是崇明岛亲子体育旅游活动营造的不同利益体验;劣势是缺乏高端精致的旅游纪念品和后期管控较弱;游客整体知识水平的提高是利益方面的机遇;威胁是体验真是性高低带来的利益威胁。根据崇明岛亲子体育旅游体验AESB栅格分析矩阵,提出相应的提升策略。首先是提升的原则:确定明确的崇明岛亲子体育旅游体验主题、转变服务意识,增强体验感知。其次是崇明岛亲子体育旅游体验的提升策略,包括了:设计主题突出的体验活动,同时营造氛围环保的体验环境,升华内涵丰富的个人体验感受,增加多样快乐的体验利益。针对顾客的不同需求,实施定制化服务。崇明岛亲子体育旅游活动可以依托崇明岛优美的自然生态环境,以营造环保的体验氛围为切入点,增强家庭成员间的互动,制造高体验的环境氛围,同时在活动中间和结束部分,加入惊喜和纪念品环节,将体验热潮推向推高点,增加多元欢快的体验利益。
[Abstract]:With the further segmentation of the tourism market, the theme tourism is more and more popular.Parent-child sports tourism, with the characteristics of highly interactive and experiential activities, integrates the family elements, at the same time, through the popular wave of parent-child variety shows and the booming development of sports tourism, it gradually enters the eyes of people.But at present, parent-child sports tourism is still in the stage of exploration and development, the level of tourist experience is not strong, and the activities are lack of innovation.This research takes the parent-child sports tourism experience of Chongming Island as the research object, uses ASEB grid analysis method, adopts the field investigation method, the literature method, the questionnaire survey method, simultaneously uses the SPSS to carry on the mathematical analysis, according to its activity, the environment, the experience,Four aspects of interest are discussed, the study shows that: in the activities, the advantages have rich activities content and reasonable price; the disadvantages include the insufficient publicity of the activities and the performance of the characteristic projects; the opportunities are the support of the local government to the sports tourism;The threat is a reduction in overnight population caused by competitors and public transport convenience.In the environmental aspect, the advantages include ecological, transportation and location advantages; the disadvantages are the general diet environment, the insufficient public transport in the island, the opportunity for Chongming Island tourism environment policy support; the threat is the lack of the experience environment.In the aspect of experience, the advantage is multiple tourism experience; the disadvantage is that the weak season of tourism is obvious, and the lack of shoreline project; the opportunity is the rapid development of parent-child education, family education is attached importance to; the threat is the low level of activity experience, lack of stimulation.In the interest aspect, the advantage is the different benefit experience created by the parent-child sports tourism activities in Chongming Island, the disadvantage is the lack of high-end and delicate tourist souvenirs and the weak control in the later period, the improvement of the tourists' overall knowledge level is the opportunity in the interest aspect;A threat is a threat to the benefits of experience.According to the AESB grid analysis matrix of parent-child sports tourism experience in Chongming Island, the corresponding promotion strategies are put forward.The first is the principle of promotion: to determine the clear theme of Chongming Island parent-child sports tourism experience, to change service consciousness, and to enhance experience perception.The second is the promotion strategy of Chongming Island parent-child sports tourism experience, including: design the prominent theme of the experience activities, at the same time create an atmosphere of environmental protection experience environment, sublimation of rich personal experience experience, increase a variety of happy experience benefits.According to the different needs of customers, the implementation of customized services.The sports tourism activities of parents and children in Chongming Island can rely on the beautiful natural ecological environment of Chongming Island to create an environmental protection experience atmosphere as the starting point to enhance the interaction between family members and create a high-experience environment atmosphere.At the same time, in the middle and the end of the activities, we add surprise and souvenirs to push the experience upsurge to the high point and increase the multi-happy experience benefits.
【学位授予单位】：上海体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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