基于SWOT分析北京市亲子旅游市场

发布时间：2018-04-11 12:16

本文选题：亲子关系 + 市场细分　；参考：《旅游纵览(下半月)》2016年11期

【摘要】：随着旅游市场细分的深化,家长对教育关注度的提高,引发了亲子旅游热,北京作为首都,经济发展、居民素质、旅游资源、交通条件等都居于较高水平。本文运用SWOT分析,提出北京市亲子旅游的发展优势、劣势、机遇、威胁,旅游企业要在利用自身优势的基础上,改进不足,抓住机遇加快发展。
[Abstract]:With the deepening of tourism market segmentation, parents pay more attention to education, which leads to parent-child tourism fever, Beijing as the capital, economic development, residents' quality, tourism resources, traffic conditions and so on are in a higher level.Based on the analysis of SWOT, this paper points out that the development advantages, disadvantages, opportunities and threats of parent-child tourism in Beijing should be improved on the basis of utilizing their own advantages, and the development of tourism enterprises should be accelerated by seizing the opportunities.
【作者单位】：北京劳动保障职业学院;
【分类号】：F592.7

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