自然灾害遗址型黑色旅游地参观者动机研究——以汶川地震北川遗址公园为例

发布时间：2018-04-12 11:18

本文选题：黑色旅游 + 动机　；参考：《地理科学进展》2014年07期

【摘要】：黑色旅游是当前国内外研究的热点之一,黑色旅游开发是自然灾害发生地灾后恢复的一种重要方式。以往研究较多关注战争与事件型黑色旅游地,对自然灾害遗址型旅游地的研究较少。本文以汶川地震北川遗址公园为案例,构建了参观者动机测量量表;通过因子分析得到了教育与纪念动机、社交与亲情动机、感受与见证动机、认同与求新动机和好奇心动机五大类参观者动机类型。为分析和比较不同来源地参观者动机的特征,探究事件关注度和认知欲望对不同类型动机的影响程度差异,分别以全体参观者和四川参观者为样本构建了结构方程模型。结果显示:全体参观者模型中,事件关注度对教育与纪念、社交与亲情等动机影响较大,而对好奇心动机影响较小;认知欲望对教育与纪念、感受与见证以及好奇心等动机影响较大,而对认同和求新动机影响较小。在四川参观者模型中,参观者对汶川事件的关注度不能激发感受与见证动机,认知欲望对社交与亲情动机的影响也不显著,而对于汶川地震地区的认同感和集体认同感较强。
[Abstract]:Black tourism is one of the research hotspots at home and abroad. Black tourism development is an important way to recover from natural disasters.Previous studies focused more on war and event black tourist destinations, but less on natural disaster sites.Taking Beichuan site Park of Wenchuan earthquake as an example, this paper constructs the scale of visitors' motivation, and obtains the motivation of education and remembrance, social and kinship, feeling and witnessing through factor analysis.Identification and novelty motivation and curiosity motivation are five types of visitors' motivation.In order to analyze and compare the characteristics of visitors' motivation from different sources and to explore the influence of event attention and cognitive desire on different types of motivation, a structural equation model was constructed based on the samples of all visitors and Sichuan visitors.The results showed that in the model of all visitors, the attention of events had a great influence on the motivation of education and remembrance, social and kinship, but had little effect on the motivation of curiosity, and cognitive desire had a great effect on education and remembrance.Feelings and witnesses, curiosity and other motives have a greater impact on identification and novelty motivation.In the model of Sichuan visitors, the attention of visitors to Wenchuan event can not stimulate feelings and witness motivation, cognitive desire has no significant influence on social and kinship motivation, but the identity and collective identity of Wenchuan earthquake area is stronger.
【作者单位】：南京大学国土资源与旅游学系;南京大学旅游研究所;
【基金】：国家自然科学基金项目(41171121)
【分类号】：F592.7

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