旅游群体对旅游购物行为的影响

发布时间：2018-04-12 20:14

本文选题：旅游群体 + 旅游购物　；参考：《东北财经大学》2014年硕士论文

【摘要】：旅游已成为当今最为热门的话题之一,而旅游购物也越来越受人们的重视。想要提高旅游购物收益,就必须对照相应的旅游群体,因为不同的旅游群体对旅游购物行为的影响也不尽相同。本文通过文献梳理,对旅游群体、旅游购物行为进行了详细的区分,.并且采用问卷调查的形式对大连市旅游群体对旅游购物行为的影响进行量化分析。因为对于旅游购物者在旅游过程中所表现的购物行为的研究可以很大程度拓展旅游购物市场的研究内容范围。在实际的操作过程中对于旅游购物行为的研究可以为旅游市场的设计和开发提供依据。本文应用了统计学的方法对旅游群体对旅游购物行为的影响进行实证分析。第一章是绪论。主要介绍论文的选题背景、论文的研究目的和意义,并提出论文的研究思路与方法,最后对论文的主要内容进行总结及做出技术路线图。是论文的必要准备和铺垫。第二章是文献综述。主要是分析国内外的研究现状,并提出了一些概念和对这些概念的分类,主要包括旅游群体和旅游购物行为的概念以及对旅游群体和旅游购物行为的分类。将旅游群体分为初体验型旅游群体、非正常型旅游群体、成熟型旅游群体和理想型旅游群体四种类型,将旅游购物行为分为旅游者在什么时间购买、什么地方购买、出于何种动机购买和满足什么样的生活方式需要购买。第三章是不同旅游群体的旅游购物行为特征分析。通过问卷调查的的方法对大连市旅游群体的个人背景资料以及旅游购物行为进行分析。并且对不同旅游群体的不同旅游购物行为特征进行描述性统计分析。第四章是旅游群体对旅游购物行为影响的实证分析。主要是基于PCA的旅游群体对旅游购物行为的影响分析,其中主要包括问卷的效度与信度检验、问卷的因子分析以及变量间的相关性分析。第五章是结论和本文的不足之处。本文研究的主要重点是通过对旅游群体和旅游购物行为的分类,来确定不同的旅游群体对不同旅游购物行为的影响。本文主要的研究目的就是通过调查问卷得出数据,然后运用SPSS软件进行分析,从而得出不同的旅游群体对旅游购物行为是否存在影响。
[Abstract]:Tourism has become one of the most popular topics, and tourism shopping is also more and more attention. To improve the tourism shopping income, we must control the corresponding tourist groups, because of the impact of different tourist groups on tourism shopping behavior are not the same. Through literature review, the tourism group, tourism shopping behavior a detailed distinction. And the quantitative analysis of the impact of Dalian city tourism group of tourism shopping behavior questionnaire. Because the study of shopping behavior for travel shoppers in the tourism process performance can greatly expand the tourism shopping market research scope. Provide the basis for the design and development in the actual operation process the research on tourism shopping behavior for the tourism market. This paper uses the statistical method of tourist groups on tourism shopping Make an empirical analysis of the impact.
The first chapter is the introduction. It mainly introduces the background of the thesis, the purpose and significance of the research, and puts forward the research ideas and methods of the paper. Finally, the main contents of the paper and the making of the technology roadmap are the necessary preparations and foreshadowing for the thesis.
The second chapter is the literature review. Mainly analysis the research status at home and abroad, and puts forward the concept and classification of these concepts, including tourist groups and tourism shopping behavior of the concept and classification of tourist groups and tourism shopping behavior. Tourism group is divided into early experience of tourism group, non normal type tourism group, mature tourism groups and ideal tourist groups of four types, the tourism shopping behavior is divided into tourists at what time, what place to buy, buy and buy what motives to meet the needs of what kind of way of life.
The third chapter is the analysis of tourism shopping behavior characteristics of different tourist groups. Through the analysis of the questionnaire on the Dalian City Tourism Group's personal background and tourist shopping behavior. And the behavior of different shopping tourism characteristics of different tourism groups were analyzed by descriptive statistical analysis.
The fourth chapter is the empirical analysis of the impact of tourism groups on tourism shopping behavior. It is mainly based on the analysis of PCA's influence on tourism shopping behavior, including questionnaire validity and reliability test, factor analysis and correlation analysis between variables.
The fifth chapter is the conclusion and the inadequacies of this article.
The main focus of this study is through the classification of tourist groups and tourism shopping behavior, to determine the effect of different groups on the tourism behavior of different shopping tourism. The main purpose of the thesis is the data obtained by questionnaire, and then analyzed by SPSS software, so that different tourist groups whether there is influence on tourism shopping behavior.

【学位授予单位】：东北财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592;F713.55

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