集中连片特困区乡村旅游满意度影响机制实证研究——以武陵山片区张家界、凤凰为例

发布时间：2018-04-16 23:25

本文选题：乡村旅游 + 满意度　；参考：《资源开发与市场》2017年01期

【摘要】：集中连片特困区的脱贫发展事关我国2020年全面小康战略目标的实现。近年来,乡村旅游的发展呈现出一系列新特点,深入了解近年来游客满意度的影响因素有助于乡村旅游的长足发展和片区脱贫目标的实现。基于美国顾客满意指数模型,以武陵山片区的张家界和凤凰为例展开实证研究。结果表明:当前游客普遍持较高的包容参与乡村旅游,大多数游客由于前期期望不高,普遍对当前的乡村旅游较满意;乡村旅游供给方不应进行虚假宣传,以免因游客抱有过高期望而产生失望和抱怨。此外,乡村旅游供给方应加快提升乡村旅游品质,尽可能增加乡村旅游的价值含量,并建立游客投诉机制,从而实现对乡村旅游的实时监控并进行持续优化。根据研究结果提出对策建议:对本地乡村旅游进行真实宣传推广;加快推进"全城旅游",建设精品景区,建立健全旅游配套设施等。
[Abstract]:The development of poverty alleviation in the special poverty area is related to the realization of the strategic goal of overall well-off society in 2020.In recent years, the development of rural tourism presents a series of new characteristics. A thorough understanding of the influencing factors of tourist satisfaction in recent years is helpful to the rapid development of rural tourism and the realization of poverty eradication in the regions.Taking Zhangjiajie and Phoenix in Wuling Mountain area as examples, the empirical research based on American customer satisfaction index model is carried out.The results show that most tourists are generally satisfied with the current rural tourism because their expectations are not high, and the supply side of rural tourism should not carry out false propaganda.Don't be disappointed and complain because tourists expect too much.In addition, the supply side of rural tourism should speed up the promotion of rural tourism quality, increase the value content of rural tourism as much as possible, and establish a complaints mechanism for tourists, so as to realize real-time monitoring and continuous optimization of rural tourism.According to the results of the study, the countermeasures and suggestions are put forward: to promote the local rural tourism, to speed up the promotion of the "whole city tourism", to construct the fine scenic spots, and to establish and perfect the tourist facilities.
【作者单位】：吉首大学文化产业发展研究中心;吉首大学商学院;
【基金】：教育部人文社科研究青年基金项目“武陵山片区乡村旅游发展动力机制及优化策略研究”(编号:16XJC630003) 湖南省社科基金重点项目“湖南武陵山片区乡村旅游开发管理模式研究”(编号:14ZDB014) 湖南省生态旅游重点实验室开放基金项目“湖南新型城镇化与生态旅游发展互动研究” 湖南省科技厅软科学基地武陵山片区区域发展研究中心项目“张家界乡村旅游满意度影响因素实证研究”(编号:2016ZX001) 湖南省研究生科研创新项目“大湘西地区乡村旅游发展动力机制及优化策略研究”(编号:CX2016B614) 国家级大学生创新创业训练计划项目“湖南武陵山片区乡村旅游精准扶贫调查与绩效评估”(编号:201610531003) 吉首大学人文社会科学研究项目“大湘西乡村旅游业多利益主体博弈及协作机制研究”(编号:16SKY014) 吉首大学自然与文化遗产基地研究项目“大湘西文化遗产资源禀赋与文旅产业优势的转换路径研究”(编号:16JDZB074)阶段性成果
【分类号】：F592.7;F327

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