贵州省旅游服务贸易竞争力研究

发布时间：2018-04-19 06:55

本文选题：旅游服务贸易竞争力 + 云模型　；参考：《贵州财经大学》2014年硕士论文

【摘要】：伴随着经济的大幅增长和人民生活质量的不断提升,以及现代技术和交通的迅猛发展,旅游产业逐渐成为经济发展的支柱产业和新的增长点,旅游服务贸易成为各国经济发展的重点产业之一。中国的旅游业较全世界起步较晚,至今大概三十年左右,但是中国旅游业已经逐渐发展成为较大的产业以及民族“支柱产业”。作为我国西南部比较落后的省份,贵州省却拥有十分丰富的自然生态资源,因此,贵州旅游发展依赖于其丰富自然资源如何向现实的竞争力转变,有力地增强自身的入境旅游吸引力,提升贵州省旅游服务贸易的附加值,进而提高贵州省旅游国际竞争力水平。近来,贵州省旅游服务贸易得到较大的发展,从国际旅游收入、旅游入境人数、以及旅游服务贸易对贵州省国民生产总值的贡献方面都有了快速的增长,旅游业已成为贵州省的支柱产业。2001年至2011年十一年间,贵州省旅游收入增长16倍,旅游外汇收入增长两倍多。但相对于我国其他省份,贵州旅游服务贸易仍然存在着许多问题,比如旅游市场占有率过小,旅游基础设施落后,旅游业人力素质偏低等,这些问题严重的阻碍了贵州省旅游服务贸易的发展。本文首先对贵州省旅游服务贸易竞争力进行评价,建立贵州入境旅游服务贸易竞争力评价指标体系,利用云模型的评价方法,对贵州省旅游服务贸易竞争力水平进行实证分析。结合前述评价结果,本文结合定性和定量的方法对影响贵州省旅游服务贸易现实水平的因素进行研究。借鉴乔东旭的“九要素模型”从旅游资源条件、国内需求、人力要素、相关和支持产业、企业盈利能力、资本要素和生态环境等方面选取指标,建立了指标体系对贵州省旅游服务贸易发展的影响因子进行了灰色关联度分析。实证结果表明：(根据关联度从大到小排列)旅游资源条件人力要素资本要素生态环境企业盈利能力相关和支持产业国内需求。依据前述对贵州省旅游服务贸易影响因子的关联度的实证分析结果,本文从关联度较大的因素寻求促进贵州省旅游服务贸易发展对策。
[Abstract]:With the rapid growth of economy and the continuous improvement of people's quality of life, as well as the rapid development of modern technology and transportation, tourism industry has gradually become the pillar industry and new growth point of economic development.Tourism service trade has become one of the key industries in the economic development of various countries.China's tourism industry started later than the world, and has been about 30 years, but it has gradually developed into a larger industry and a national "pillar industry".As a backward province in southwestern China, Guizhou Province has abundant natural ecological resources. Therefore, Guizhou tourism development depends on how to transform its rich natural resources into realistic competitiveness.It can enhance the attraction of inbound tourism, enhance the added value of tourism service trade in Guizhou, and then improve the international competitiveness of tourism in Guizhou province.Recently, tourism service trade in Guizhou Province has been greatly developed. It has witnessed rapid growth in terms of international tourism revenue, the number of inbound tourists, and the contribution of tourism service trade to the gross national product of Guizhou Province.Tourism has become a pillar industry in Guizhou Province, with tourism revenues rising 16-fold and foreign exchange earnings more than tripling between 2001 and 2011.However, compared with other provinces in China, Guizhou's tourism service trade still has many problems, such as too small market share of tourism, backward tourism infrastructure, low human quality of tourism, etc.These problems seriously hinder the development of tourism service trade in Guizhou province.Firstly, this paper evaluates the competitiveness of Guizhou tourism service trade, establishes the evaluation index system of Guizhou inbound tourism service trade competitiveness, and makes an empirical analysis on the level of Guizhou tourism service trade competitiveness by using the cloud model evaluation method.Combined with the above evaluation results, this paper combines qualitative and quantitative methods to study the factors affecting the realistic level of tourism service trade in Guizhou province.Using Qiao Dongxu's "Nine Factor Model" for reference, it selects indicators from tourism resource conditions, domestic demand, human factors, related and supporting industries, enterprise profitability, capital elements and ecological environment, etc.An index system was established to analyze the factors affecting the development of tourism service trade in Guizhou province.The empirical results show that: (from big to small) tourism resource condition human factor capital factor ecological environment enterprise profitability and support industry domestic demand.Based on the above empirical analysis of the impact factors of tourism service trade in Guizhou Province, this paper seeks to promote the development of tourism service trade in Guizhou province.
【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592;F752.68

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