感官体验视角下竹林养生旅游资源开发研究

发布时间：2018-04-20 20:13

本文选题：感官体验 + 竹林养生旅游　；参考：《福建农林大学》2017年硕士论文

【摘要】：随着时代进步和发展,游客开始追求深度体验和健康养生的旅游形式,感官体验作为消费者体验最直接、最基础的形式,在体验经济时代逐渐受到欢迎,而养生旅游作为一种新型旅游方式也逐渐受到市场青睐并蓬勃发展,竹林以其优越自然环境和丰富养生资源条件获得了广阔的市场发展前景。目前中国的竹林旅游发展正遭遇瓶颈,在国家大力推进森林体验和森林养生发展的大背景下,如何充分挖掘竹林优良养生旅游资源,激发竹林生产力,推动竹林旅游的创新、绿色发展和可持续发展,应该成为发展竹林旅游的重要课题。本文首先在前人研究基础上,回顾梳理了旅游感官体验、森林养生旅游和竹林旅游的相关国内外研究文献,界定了旅游感官体验、竹林养生旅游和旅游资源开发3个核心概念,阐述了体验经济理论、可持续发展理论、旅游六要素理论3个理论基础和智慧旅游提升旅游体验有关知识;其次,立足于中国丰富的竹林旅游资源,概述了中国竹林自然旅游资源和文化旅游资源的开发现状,从人的视觉、听觉、嗅觉、触觉、味觉和悟觉6种感官体验出发,对竹林养生旅游资源进行了充分挖掘,并分析了竹林养生旅游资源的开发价值和开发潜力;而后,选择浙江安吉的中国大竹海景区和竹博园对游客进行感官体验视角下竹林养生旅游资源开发相关认知、意愿和期望的调查,利用信度和效度分析、描述性统计分析和线性回归分析等对调查所得数据进行分析,结果表明游客对感官体验视角下竹林养生旅游资源开发相关方面具有较高认知、意愿和期望,且可通过提升游客的认知来提升意愿和期望。最后,基于人的视觉、听觉、嗅觉、触觉、味觉和悟觉6种感官体验视角,从竹林养生旅游的餐饮、住宿、交通、游览、购物、娱乐6个要素的创意化开发、智慧化开发,以及竹林养生旅游模式3个方面提出了竹林养生旅游资源的开发策略。研究致力于给游客提供一个全方位、多维度、立体式体验和深层次养生的竹林旅游环境,以期为正处于转型路口的竹林旅游寻找一种新的发展形式。
[Abstract]:With the progress and development of the times, tourists begin to pursue the tourism form of deep experience and healthy health. As the most direct and basic form of consumer experience, sensory experience is gradually welcomed in the era of experience economy. As a new type of tourism, health tourism has been gradually favored by the market and developed vigorously. Bamboo forest has gained a broad market development prospect with its superior natural environment and rich health resources. At present, the development of bamboo forest tourism in China is facing a bottleneck. Under the background of the country vigorously promoting the forest experience and the development of forest health, how to fully tap the excellent bamboo forest health tourism resources, stimulate the bamboo forest productivity, and promote the innovation of bamboo forest tourism, Green development and sustainable development should become an important subject for developing bamboo forest tourism. On the basis of previous studies, this paper reviews the relevant domestic and international literature on tourism sensory experience, forest health tourism and bamboo tourism, and defines three core concepts: tourism sensory experience, bamboo forest health tourism and tourism resource development. This paper expounds three theoretical bases of experience economy theory, sustainable development theory, tourism six elements theory and wisdom tourism to promote tourism experience related knowledge, secondly, based on the rich bamboo forest tourism resources in China. This paper summarizes the present situation of the development of natural tourism resources and cultural tourism resources of bamboo forests in China. Based on the six sensory experiences of human vision, hearing, smell, touch, taste and awareness, this paper fully excavates the tourist resources of bamboo forest preservation. The paper also analyzes the development value and potential of bamboo forest health tourism resources, and then selects the tourism resources development of bamboo forest health from the perspective of sensory experience in Anji, Zhejiang Province, China's Great Bamboo Sea Scenic area and Bamboo Park. Will and expectation survey, reliability and validity analysis, descriptive statistical analysis and linear regression analysis were used to analyze the data obtained from the survey. The results showed that the tourists had higher cognition, willingness and expectation about the development of bamboo forest health tourism resources under the perspective of sensory experience, and they could enhance the willingness and expectation by enhancing the tourists' cognition. Finally, based on the visual, auditory, olfactory, tactile, taste and awareness of six sensory experience perspective, from the bamboo forest health tourism food, accommodation, transportation, tourism, shopping, entertainment creative development, intelligent development, The development strategy of bamboo forest health tourism resources was put forward in three aspects as well as bamboo forest health tourism mode. The study is devoted to providing tourists with a comprehensive, multi-dimensional, three-dimensional experience and a deep-level bamboo forest tourism environment, in order to find a new form of development for the bamboo forest tourism which is at the crossroads of transformation.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

【参考文献】