基于驱动分析的旅游综合体开发研究

发布时间：2018-04-21 07:01

本文选题：旅游综合体 + 驱动因素　；参考：《广西师范大学》2014年硕士论文

【摘要】：在过去30多年的快速城市化进程中,交通堵塞、环境恶化、住房困难、文化陷落、建设失调等城市问题越来越突出。在国家全面深化改革、旅游产业转型升级、新型城镇化和社会主义新农村建设等众多重大战略实施背景下,正在逐渐催生一种旅居功能一体化的全新生活方式,而旅游综合体正是构建这种“以人为本”的生活方式的有效抓手。为了促进旅游综合体可持续健康发展,就必须选择一条正确的发展路径,而由于旅游综合体高度的综合性,决定了其驱动因素的复杂性,因此,非常有必要厘清旅游综合体的驱动因素,因素之间的相互作用关系,以及开发子系统与整体系统之间的驱动机制。基于此,本文对旅游综合体进行了系统研究,主要研究工作和结论如下：第一,旅游综合体的文献综述和相关理论研究。通过梳理旅游综合体的相关文献,结合旅游综合体和大型旅游发展聚集区实践案例,阐述其概念、特征、类型等认知体系；总结和分析旅游综合体形成和发展的历史、现状及遇到的问题等；阐述支撑论文论证的基础理论,包括系统论、驱力理论和旅游利益相关者理论。第二,旅游综合体的驱动因素分析。通过旅游综合体案例分析、文献分析和实际调查,从系统论的视角出发剖析旅游综合体的发展过程,将其划分为决策定位、规划建设和运营管理三个子系统,最终整合所有影响因素得出：旅游综合体的开发受到来自政府、开发商、设计方、建设方、投资商和运营商等内部因素以及区位、社会、政策、经济等外部因素的影响,这些因素在系统内部互相作用,形成一个复杂的因果关系系统。第三,旅游综合体驱动因素建模及实证检验。根据驱动因素分析的结果,建立旅游综合体驱动因素因果模型,并设定其中的17个潜变量和74个观测变量；通过问卷调查的方式收集旅游综合体项目的相关信息,对收集的数据集进行信度、效度检验和因子分析；运用LISREL进行结构方程的数据拟合,对模型进行假设检验和修正,实证结果证明结构模型假设成立,并得出旅游综合体开发的关键驱动因素和驱动路径：政策条件→决策定位评价→规划建设评价→旅游综合体性能、开发商的战略价值取向→决策定位评价-→规划建设评价-→旅游综合体性能、项目设计方和建设方的能力-→规划建设评价→旅游综合体性能、开发建设要素积累-→规划建设评价→旅游综合体性能、专业运营团队的综合实力→运营管理评价→旅游综合体性能。第四,旅游综合体开发理论模型和战略体系构建。根据旅游综合体开发驱动因素分析和实证检验结果,构建旅游综合体开发理论模型和战略体系：以基本驱动因素的优势获取为基础,包括区位条件、社会条件、经济条件、区域需求导向、合作方品牌诉求、投资商经济目标驱动等；以关键驱动因素的激励调控为重点,包括开发商价值选择、政策条件、开发要素积累、合作方实力、运营商实力等；以利益相关者的合作共赢为核心,包括搭建旅游综合体宏观与微观调控平台、搭建旅游综合体第四方信托平台、搭建旅游综合体供需信息平台；以阶层式渐进开发为手段,包括基础吸引模式、核心支撑模式、延伸拓展模式；以撬动区域综合发展为目标,包括城市形象新名片、城市未来文化遗产、区域经济的增长极、可持续发展的引擎。第五,荆州古城旅游综合体开发研究。选取荆州古城旅游区为典型案例,根据旅游综合体开发理论模型和战略体系,结合荆州旅游发展现状及条件,建议荆州古城选择以文化体验为核心的文化创意旅游综合体开发模式,包括古城历史文化创意旅游景区,古城中心—花台核心商业圈,古城西门—西湖商务、酒店群,古城南门—关庙文化创意产业园,古城东门—九龙渊生态、都市休闲中心,古城北门—新区文化、动车地产中心等六大功能子系统。
[Abstract]:In the process of rapid urbanization over the past 30 years, traffic congestion, environmental deterioration, housing difficulties, cultural collapse, and construction maladjustment are becoming more and more prominent. Under the background of the comprehensive reform of the country, the transformation and upgrading of the tourism industry, the new urbanization and the construction of the new socialist countryside, a new kind of urban problems is being gradually promoted. In order to promote the sustainable and healthy development of the tourism complex, a correct way of development must be chosen to promote the sustainable and healthy development of the tourism complex. The complexity of the tourism complex determines the complexity of its driving factors. Therefore, it is very necessary to clarify the driving factors of the tourism complex, the interaction between the factors and the driving mechanism between the development subsystem and the whole system. Based on this, this paper has carried out a systematic research on the tourism complex. The main research work and conclusions are as follows: first, the literature review and related theory research of the tourism complex. After combing the related literature of the tourism complex and combining the practical cases of the tourism complex and the large tourism development area, this paper expounds the cognitive system of its concept, characteristics and types, summarizes and analyzes the history, present situation and problems of the formation and development of the tourism complex, and expounds the basic theory of supporting the argumentation of the thesis, including the system theory, Drive theory and tourism stakeholder theory. Second, analysis of the driving factors of the tourism complex. Through the case analysis of the tourism complex, literature analysis and practical investigation, the development process of the tourism complex is analyzed from the perspective of system theory, and it is divided into three subsystems of decision making, regulation construction and operation management, and the final integration of the tourism complex. The influencing factors are that the development of the tourism complex is influenced by external factors such as government, developers, designers, construction parties, investors and operators, as well as the external factors such as location, society, policy and economy. These factors interact within the system to form a complex causality system. Third, the tourism complex drives the system. Factor modeling and empirical test. Based on the results of the driving factor analysis, the cause and effect model of the driving factor of the tourism complex is set up, and 17 latent variables and 74 observation variables are set. The relevant information of the tourism complex project is collected through questionnaire survey, and the reliability, validity test and factor analysis of the collected data collection are carried out. The LISREL is used to fit the data of the structural equation, and the hypothesis testing and correction of the model is carried out. The empirical results prove that the structure model is assumed to be established, and the key driving factors and driving paths of the development of the tourism complex are obtained: policy conditions, decision positioning evaluation, planning and construction evaluation, tourism complex performance and the strategic value of the developers Orientation - decision positioning evaluation - Planning and construction evaluation - tourism complex performance, project design party and construction party's capability - Planning and construction evaluation, tourism complex performance, development and construction factor accumulation - planning construction evaluation, tourism complex performance, comprehensive strength of professional operation team, operation management evaluation, tourism synthesis Fourth, the theoretical model and strategic system of tourism complex development. Based on the driving factor analysis and empirical test results of the tourism complex development, the theoretical model and strategic system of the tourism complex development are constructed, based on the advantage of basic driving factors, including location, social conditions, economic conditions, and regional demand. Guidance, partner brand appeal, investment business economic target drive, and other key driving factors, including the key driving factors, including developer value selection, policy conditions, development factors accumulation, partner strength, operator strength, and other stakeholders' cooperation, including the macro and micro regulation of the tourism complex. Set up the fourth party trust platform for the tourism complex to build the information platform for the supply and demand of the tourism complex, and take the progressive development of the class as the means, including the basic attraction mode, the core support mode, and the extension and expansion mode, in order to pry the regional comprehensive development as the goal, including the new business card of the city image, the future cultural heritage of the city, the growth of the regional economy. The engine of sustainable development. Fifth, Jingzhou ancient city tourism complex development research. Select Jingzhou ancient city tourism area as a typical case, according to the tourism complex development theory model and strategic system, combined with the status and conditions of Jingzhou tourism development, it is suggested that the ancient city of Jingzhou choose the cultural and creative tourism complex with the core of the cultural experience. The model includes the historical and cultural creative tourist attractions of the ancient city, the center of the ancient city - the core commercial circle of the flower table, the business of the ancient city west gate - West Lake, the hotel group, the South Gate of the ancient city, the cultural and creative industrial park of the Guan temple, the ancient city east gate to the Kowloon yuan ecology, the urban leisure center, the ancient city north door to the new area culture, the EMU real estate center and so on.

【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6

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