基于体验设计的西安城墙旅游产品开发研究

发布时间：2018-04-22 09:21

本文选题：西安城墙 + 体验设计　；参考：《西安外国语大学》2017年硕士论文

【摘要】：人类社会经历了农业经济、工业经济和服务经济后,随着社会的不断进步发展,由于个性化的需求,人们对于服务的要求越来越高,这促使了服务经济的日臻完善。服务经济的不断发展,促使体验经济这一新的经济形态的到来。旅游业的发展与体验经济有着密切的关系,面对新型经济背景下的旅游发展,旅游业应以消费者需求为导向,打造个性化高品质的旅游体验。基于以上研究背景,本论文选取西安城墙为研究对象,按照概念界定,理论分析,案例研究的思路,运用文献研究法、问卷调查法、定性分析与定量分析相结合的方法,对体验设计理念下的旅游产品开发进行研究。从而对西安城墙的旅游产品开发起到一定的参考意义和现实价值,提升游客游览西安城墙的体验。本论文共分为六个章节,第一章介绍了论文的研究背景、研究意义、研究方法和创新点。第二章是概念界定和相关研究综述。第三章,笔者首先梳理了体验设计理念下旅游产品的开发原则和方法,然后构建了体验设计理念下旅游产品的开发思路。第四章为案例分析和问卷调查部分。第五章为西安城墙的旅游产品设计部分,在第三章基于体验设计旅游产品开发思路的指导下,形成了西安城墙旅游产品体验设计的四个步骤:(1)提炼主题。通过对西安城墙一二资料的分析,笔者认为西安城墙应以历史文化主题为主,建筑文化和民俗文化为辅。(2)去除产品负面信息。(3)设计体验产品,包括娱乐体验产品、审美体验产品和教育体验产品。(4)设计旅游纪念品。第六章为文章的结论和展望部分。
[Abstract]:After the human society has experienced agricultural economy, industrial economy and service economy, with the development of society, because of the individualized demand, the demand for service is higher and higher, which promotes the service economy to be perfected day by day. The continuous development of service economy promotes the arrival of experience economy as a new economic form. The development of tourism is closely related to the experience economy. In the face of the tourism development under the new economic background, tourism should be guided by consumer demand and create a personalized and high-quality tourism experience. Based on the above research background, this paper selects Xi'an city wall as the research object, according to the concept definition, the theory analysis, the case study train of thought, uses the literature research method, the questionnaire survey method, the qualitative analysis and the quantitative analysis unifies the method, This paper studies the development of tourism products under the concept of experience design. Therefore, it plays a certain reference and practical value to the tourism product development of Xi'an city wall, and promotes the experience of tourists visiting Xi'an city wall. This paper is divided into six chapters. The first chapter introduces the research background, research significance, research methods and innovation. The second chapter is the concept definition and the related research summary. In the third chapter, the author firstly combs the principles and methods of tourism product development under the concept of experience design, and then constructs the idea of tourism product development under the concept of experience design. The fourth chapter is case analysis and questionnaire. The fifth chapter is the tourism product design part of Xi'an city wall. Under the guidance of the third chapter based on the experience design tourism product development idea, formed the Xi'an city wall tourism product experience design four steps: 1) the refining theme. Based on the analysis of the first and second data of Xi'an city wall, the author thinks that Xi'an city wall should focus on historical and cultural themes, with architectural culture and folklore culture as the supplement. (2) remove negative information of the products. 3) Design experience products, including entertainment experience products. Aesthetic experience product and educational experience product. The sixth chapter is the conclusion and prospect of the article.
【学位授予单位】：西安外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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