游客的地区差异对澳门零售业影响研究

发布时间：2018-04-25 05:30

本文选题：地区差异 + 游客消费行为　；参考：《商业时代》2014年30期

【摘要】：本文研究了世界不同地区游客对于澳门零售业所产生的影响。文章以来自中国内地23个省、市、自治区与世界27个国家和地区的游客为研究对象,以澳门零售业销售总量为总观测变量,分析来自不同区域的游客所代表的地区差异给澳门零售业带来的影响。得出结论,认为就中国内地游客而言,人均GDP越高的地区,游客对澳门零售业的影响越小;人均消费支出越大的地区,游客对澳门零售业的影响越大;人口越多的地区,游客对澳门零售业的影响越大。就国际游客而言,受教育程度越高的地区,游客对澳门零售业的影响则越小。进一步分析发现,游客来源地的地理位置和人文背景等的差异也是游客对于澳门零售业产生影响的重要因素。上述结论表明:澳门特区政府若能够针对不同地区采用并实施不同的旅游政策,澳门的零售业必将受惠匪浅,从而促进经济的总体发展。
[Abstract]:This paper studies the impact of tourists from different parts of the world on the retail trade in Macao. This paper takes tourists from 23 provinces, municipalities, autonomous regions and 27 countries and regions in the mainland of China as the research objects, and takes the total retail sales volume of Macao as the total observation variable. This paper analyzes the impact of the regional differences represented by tourists from different regions on the retail trade in Macao. It is concluded that, as far as mainland Chinese tourists are concerned, the higher the per capita GDP, the smaller the impact of tourists on Macao's retail trade; the greater the per capita consumption expenditure, the greater the impact of tourists on Macao's retail trade; and the more populous areas, The greater the impact of tourists on Macau's retail business. In the case of international tourists, the more educated the area, the less the impact on Macau's retail business. Further analysis shows that the difference of geographical location and cultural background of tourists' origin is also an important factor influencing the retail trade in Macao. The above conclusions show that if the Macao SAR government can adopt and implement different tourism policies in different regions, the retail trade in Macao will benefit greatly and thus promote the overall economic development.
【作者单位】：北京大学经济学院;
【分类号】：F592.7;F724.2

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