广东省旅游公共服务体系建设的现状及其优化研究

发布时间：2018-04-25 15:28

本文选题：广东 + 公共服务　；参考：《兰州大学》2014年硕士论文

【摘要】：近年来,随着我国经济社会的快速发展以及人民群众生活水平的不断提高,我国旅游业得到了发展快速,旅游业已从单纯的服务业转向让人民群众更加幸福满意的导向型产业。探索旅游目的地如何可持续发展,重点是研究旅游公共服务如何更好的与旅游市场发展状态相匹配。2007年9月,国务院以国发(2009)41号文发布了《关于进一步促进旅游业发展的意见》,提出要加强旅游公共服务体系建设。国家旅游局于2011年组织编制并发布了《中国旅游公共服务“十二五”专项规划》,为各地开展旅游公共服务体系建设工作提供了指引性文件。广东作为我国主要的旅游大省,已建立起基本的旅游公共服务体系,但仍存在诸多问题。如何对广东省现有旅游公共服务体系进行优化,是本文研究的重点内容。首先,本文从公共服务的基础理论出发,探讨了对旅游公共服务具有的特征和范畴,并借助顾客满意理论等方法,提出了对旅游公共服务质量优化的方法。其次,总结了广东省旅游公共服务体系发展的必要性和现状以及存在的难点,采用抽样调查问卷法对其使用群体开展满意度调查,并对调查结果进行了分析。最后,结合理论分析以及使用群体满意度调查分析结果,提出了广东省旅游公共服务体系发展具体的优化措施。
[Abstract]:In recent years, with the rapid development of our country's economy and society and the continuous improvement of the people's living standard, the tourism industry of our country has been developed rapidly, and the tourism industry has changed from the simple service industry to the leading industry which makes the people more happy and satisfied. Explore how tourism destinations can develop sustainably, with a focus on how tourism public services can better match the state of development of the tourism market. The State Council issued the opinions on further promoting the Development of Tourism in the text No. 41 of the State Council, and put forward the need to strengthen the construction of the tourism public service system. In 2011, the National Tourism Administration organized and published the 12th Five-Year Plan of China's Tourism Public Service, which provides a guiding document for the construction of tourism public service system in various places. Guangdong, as the main tourism province in China, has established a basic tourism public service system, but there are still many problems. How to optimize the existing tourism public service system in Guangdong Province is the focus of this paper. First of all, based on the basic theory of public service, this paper discusses the characteristics and categories of tourism public service, and with the help of customer satisfaction theory, puts forward a method to optimize the quality of tourism public service. Secondly, this paper summarizes the necessity, present situation and difficulties of the development of tourism public service system in Guangdong Province, and carries out a survey on the satisfaction of its users by sampling questionnaire, and analyzes the results of the survey. Finally, based on the theoretical analysis and the results of group satisfaction survey, the author puts forward the specific optimization measures for the development of tourism public service system in Guangdong Province.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D630;F592.7

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