我国导游自由执业制度建设研究

发布时间：2018-04-25 16:32

本文选题：导游 + 自由执业　；参考：《安徽大学》2017年硕士论文

【摘要】：进入21世纪,我国社会经济迅速发展,交通工具不断便捷、住宿设施越来越完善、互联网快速发展、不受语言地域限制,过去法律规定的必须通过旅行社才能获得导游服务的消费方式,已经逐渐满足不了游客日益增多的个性化或者多元化的旅游需求。现行导游管理制度已暴露出种种弊端,市场需求促使我国改革现有导游管理制度,放开导游自由执业。该政策实施后,市场在旅游资源配置中的作用,将会得到进一步强化,同时会形成全新的导游服务交易模式,这就对治理旅游市场乱象、稳定导游薪酬、提高导游服务水平,并最终建立起完善的旅游管理制度具有重要意义。推行导游自由执业试点改革乃是大势所趋。2016年5月,国家旅游局下发了《关于开展导游自由执业试点工作的通知》,全国9个省市正式启动线上线下相结合的导游自由执业试点工作[1]。文章重点调查了其中的四川成都和广西桂林两个城市,通过分析从互联网搜集到的数据,了解导游自由执业试点工作的现状,分析试点过程中出现的问题,并提出应对策略。文章共分六个部分对建设导游自由执业制度及其试点推广情况进行阐述:第一部分:即绪论部分,主要介绍文章选题的背景信息,国内外的研究综述、研究导游自由执业制度建设的目的与意义、研究方法与思路。第二部分:我国未试点地区导游行业现状分析,以安徽为例,首先介绍了安徽省导游人员执业背景,然后从导游人员自身素质、教育培训状况、薪酬待遇、人才流失、社保现状等方面分析了安徽省导游行业现状。第三部分:介绍了香港旅游业议会管理模式、西班牙分地区严格管理模式、英国类似于我国自由执业政策的蓝章导游管理模式等国内外先进导游管理模式经验,同时也介绍了以律师行业为代表的其他行业的先进管理模式。最后总结了这些先进的管理经验对我国导游自由执业的启示。第四部分:文章主体部分,提出在我国实施导游自由执业制度的可行性与必要性,并且研究了构建导游自由执业制度需要完善的配套制度体系,其中包括改革导游执业准入培训制度、健全导游监管体系、健全导游执业保障体系、建立强有力的导游协会制度等。第五部分:对策建议部分,首先阐述实施导游自由执业试点地区试点情况,分析造成试点情况推广不顺利、导游人员积极性不高的原因,并就此从国家、旅行社和导游自身等三方面提出应对策略。第六部分:结语,主要是针对文章所研究的我国导游自由执业制度建设及其试点情况做出总结,希望未来我国的导游自由执业政策能够平稳落地并取得更好的效果,同时指出了文章研究的不足之处。
[Abstract]:In the 21st century, with the rapid development of social economy, convenient transportation, more and more perfect accommodation facilities, and the rapid development of the Internet, our country is not restricted by language regions. In the past, the way of consuming tour guide service which must be provided by travel agency has been unable to meet the increasing demand of tourists. The current tour guide management system has exposed all sorts of malpractices, the market demand impels our country to reform the present tour guide management system and to liberalize the tour guide free practice. After the implementation of this policy, the role of the market in the allocation of tourism resources will be further strengthened, and a new model of tour guide service transaction will be formed at the same time. This will deal with the chaos in the tourism market, stabilize the tour guide's salary, and improve the tour guide service level. Finally, it is of great significance to establish a perfect tourism management system. The pilot reform of the free practice of tour guides is a general trend. In May 2016, The National Tourism Administration has issued a notice on the pilot work for the free practice of tour guides, and nine provinces and cities across the country have officially launched the pilot work for the free practice of tour guides on and off line [1]. This paper focuses on the investigation of Chengdu and Guilin cities in Sichuan Province and Guilin Guangxi. By analyzing the data collected from the Internet, the paper finds out the present situation of the pilot work of tour guides' free practice, analyzes the problems in the process of the pilot work, and puts forward some countermeasures. The article is divided into six parts to elaborate the construction of the system of free practice of tour guides and its pilot promotion: the first part: the introduction part, mainly introduces the background information of the selected topic of the article, the domestic and foreign research summary, The purpose and significance of the construction of the free practice system of tour guides, the research methods and ideas are studied. The second part: the present situation of tour guide industry in unpilot area of our country is analyzed. Taking Anhui as an example, the author first introduces the background of tour guide personnel in Anhui Province, and then introduces the tour guide personnel's own quality, education and training situation, salary treatment, talent drain, etc. Social security and other aspects of the analysis of the guide industry in Anhui Province. The third part introduces the management model of Hong Kong tourism council, the strict management model of Spain, the blue chapter guide management model similar to the free practice policy of our country, and the experience of advanced tour guide management mode at home and abroad. At the same time, it also introduces the advanced management mode of other industries represented by the lawyer industry. Finally, the author summarizes the enlightenment of these advanced management experiences to the free practice of tour guides in our country. The fourth part: the main part of the article, put forward the feasibility and necessity of carrying out the system of tour guide free practice in our country, and studied the supporting system which needs to be perfected to construct the system of tour guide free practice. It includes reforming the training system of tour guide practice, perfecting the supervision system of tour guide, perfecting the guarantee system of tour guide practice, establishing a strong guide association system, and so on. The fifth part: countermeasures and suggestions, first of all, the implementation of pilot areas of free practice tour guide pilot situation, analysis of the pilot situation caused by the poor promotion of the pilot, tour guide staff enthusiasm is not high, and from the country, Travel agency and tour guide oneself and so on three aspects puts forward the countermeasure. The sixth part: the conclusion, which is mainly to summarize the construction of the guide free practice system and its pilot project, hoping that the guide free practice policy of our country will fall to the ground smoothly and get better effect in the future. At the same time, it points out the deficiency of the article.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.6

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